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variety.com Website Analysis for March 2026
As 'Star Wars: Episode III — Revenge of the Sith" turns 20, Ian McDiarmid talks playing the Emperor for four decades and 'Rise of Skywalker' backlash.
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Global Rank
#2,10046
Country Rank
#68111
Category Rank
#473
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Total Visits
29.1M
Bounce Rate
61.44%
Pages per Visit
2.22
Avg Visit Duration
00:01:05
Showing Similarweb estimated data.
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variety.com Traffic & Engagement Analysis
variety.com's web traffic has increased by 3.9% compared to last month. See all traffic & engagement stats for variety.com in the past 3 months below
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Last Month Change
3.9%
Bounce Rate
61.44%
Pages per Visit
2.22
Avg Visit Duration
00:01:05
Total Visits Last 3 Months
Compare variety.com to:
29.1Mvariety.com
variety.com Web Traffic by Country
Which countries sent the most traffic to variety.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to variety.com - click below to discover all countries
Top Countries
United States
61.25%1.55%
United Kingdom
5.63%9.31%
Canada
5.17%1.5%
Australia
2.4%14.87%
India
1.7%36.48%
Others
23.85%
variety.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. variety.com's audience is 54.21% male and 45.79% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.79%
- Male54.21%
variety.com Competitors & Similar Sites
Reveal variety.com top alternatives and find potential or emerging competitors. hollywoodreporter.com is the website with the highest similarity score to variety.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
variety.com Top Traffic Sources
The top traffic source to variety.com is Organic Search traffic, driving 48.47% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
48.47%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to variety.com
The top referral sites sending desktop traffic to variety.com.
Category Distribution
News & Media Publishers
28.63%Dictionaries and Encyclopedias
26.39%Streaming & Online TV
14.31%Arts and Entertainment - Other
6.75%Computers Electronics and Technology - Other
3.95%Other
19.96%Top Referrals
Links from variety.com to Other Websites by Traffic Share
variety.com is sending desktop traffic to 142 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
13.08%Marketplace
10.33%Streaming & Online TV
8.9%Arts and Entertainment - Other
8.06%Horses
7.61%Other
52.01%
Social Media Traffic to variety.com
variety.com gets most of its social media traffic from Reddit, followed by X-twitter and Facebook (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
21
Social Network Distribution