2026 Holiday Planning: Winning in Peak Retail Season
The rules for the retail holiday season are being rewritten. Get the data-backed rule book for 2026 to help you navigate new shopper habits, AI shifts and more.
Shoppers increasingly rely on AI to discover, compare, and validate products before buying.
Consumers are still willing to pay premium prices - but only for products that clearly prove their value.
Holiday demand starts building earlier, making pre-season visibility critical to winning later.
A glimpse of the report
Read the full report to discover:
AI-Driven Discovery
How AI is reshaping product discovery, comparison or conversion, and how to ensure it chooses you
Premium That Performs
Why shoppers still buy premium products, but only when they truly earn their place in the basket
Trust Over Discounts
How to build shopper trust in 2026 without relying on deeper promotions
Winning the Full Season
Why early planning and full-season optimization matter more than just peak moments like Black Friday
