The Ultimate AEO Tool
Trusted by the Best and Brightest Digital Brands
Make sure you’re the brand AI recommends with our Answer Engine Optimization tools
AI Brand Visibility
Track your AI share of voice vs. competitors in LLMs
See how often chatbots recommend your brand compared to your competitors for the topics that matter to your niche. That way, you’ll see where you stand. And where you're invisible.
Prompt Tracking
See if AI mentions you when users ask about your products
Get inside the real conversations happening in AI search. Spot the real prompts where AI is stepping in with a competitor's answer instead of yours. And create content to make sure that changes.
Citation Analysis
Get on AI’s shortlist of trusted sources
See which URLs and domains are getting cited most in your category. So you can get your name mentioned there too.
AI Sentiment Analysis
Find out if AI is your biggest fan or your quietest critic
View how AI talks about you, topic by topic. And compare your reputation to competitors’. With that information, you can counteract any negative bias. And make sure you’re showing up in the right light.
Rank Tracker
Analyze your presence across search answer surfaces
Measure your presence across all AI surfaces, including AI Overviews, Featured Snippets, and People Also Ask boxes. And get a 360° view of your visibility in SERP features.
Competitor Keyword Analysis
Target zero-click visibility at the keyword level
Identify keywords where AIO, PAA, or Featured Snippets appear, but you aren't the cited source. See exactly who's featured in that answer. And what it'll take to replace them.
Explore our full AEO & SEO suite
Keyword Research
Identify keywords and variations with high traffic potential instantly. And spot emerging trends with fresh data from the last 28 days.
SEO Audit
Crawl complex sites at speed, site-wide or at or folder/page level. Plus, stay on top of fixes from over 300+ performance factors analyzed.
Backlinks Checker
Monitor daily backlink gains and losses to understand link momentum. Then, uncover competitor backlinks to find new link-building opportunities
GEO Tools
Get a suite of tools built to influence how LLMs mention your brand and refer traffic to your site.
Brand Visibility
View the percentage of AI responses that mention your brand out of all analyzed answers.
Citation Analysis
Identify the sources influencing AI answers for your topics down to the exact link so you can build stronger partnerships.
Prompt Analysis
Review the prompts people enter about your topics, what AI responded, if you’re mentioned, and what sources it used.
Sentiment Analysis
Filter AI mentions by positive, neutral, and negative to see how AI is representing your brand. Then click in to each category to read more.
AI Traffic
Track the total amount of traffic AI is referring to your site from within conversations.
"With AI searches on the rise... I get asked a lot of questions on the regular by senior company executives. Similarweb has enabled me to quickly and easily answer these questions with compelling visuals."
Jon Baldwin
Senior SEO Content Manager
Start your free trialFAQs
With Similarweb's AEO tools, you can monitor your brand's visibility across all AI-generated search experiences, including LLMs, AI Overviews, Featured Snippets, and People Also Ask boxes. You can analyze how often AI surfaces your brand vs. your competitors, what prompts people are entering about your category, which sources AI relies on for answers, how AI portrays your brand, and even how much direct traffic you're getting from chatbots.
Similarweb's AEO audit tools show you exactly where your brand and content appear in AI-generated answers across all relevant surfaces. With the AI Brand Visibility report, you can see how often your brand and your competitors are recommended in major LLMs for relevant topics. And with our Rank Tracker and SERP Features, you can see how many of your tracked keywords are triggering AI Overviews and People Also Ask boxes, and whether your content is being cited in them.
Yes. Competitor Keyword Analysis shows you which keywords AIO, PAA, or Featured Snippets appear. Prompt Tracking surfaces the real questions people are typing into AI chatbots, the responses those platforms return, and whether your brand was mentioned, including whether that mention was positive or negative.
For LLMs, the AEO analyzer maps your AI share of voice against competitors across major LLMs, showing you the exact prompts and topics where competitors are getting recommended instead of you. Meanwhile, the SERP Features report reveals which competitors are appearing in People Also Ask boxes, AI Overviews, and featured snippets for your keywords, and what percentage of those features you own vs. competitors.
Our AI Brand Visibility feature currently includes AI Mode, ChatGPT, Gemini, and Perplexity, while our AI Traffic feature extends coverage to Claude, Copilot, and Deepseek. That way, you can analyze your presence in AI search overall and on each platform separately.
Prompt Tracking shows you all of the prompts related to your niche, what the chatbot responded most recently, whether you are referenced in the answer, and which sources were cited. With this information, you’ll know how to invest your resources to win that answer, and boost your visibility.
Sentiment Analysis lets you filter AI mentions by positive, neutral, or negative. You can see how AI is framing your brand across topics, track how that shifts over time, and benchmark your sentiment score directly against competitors.
SEO, content, and PR teams can use our AEO checker to find prompt gaps, optimize for AI answers, and target the right partnerships. Marketing leaders use it to track brand visibility and report on AI search performance across the board.
The standalone plan starts at $99/month and includes AI Traffic, AI Brand Visibility, and Website Rankings. The $399 tier adds full Competitive Intelligence, SEO, and AEO suites. Larger enterprise packages are available through sales.