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COVID-19 positively impacted the CPG industry, boosting growth by 10% year-over-year. Booming eCommerce drove this growth, with marketplaces leading the way.
In many countries, Amazon is the dominant eCommerce player, but selling on the retail giant is becoming harder every year. Brands usually have no access to competitive or behavioral data, and decisions are being made without the data to back them up.
Jamie Drayton, our Lead eCommerce Industry Consultant at Similarweb, bridges some of these gaps and answers questions such as:
- Is the share of Subscribe & Save purchases increasing?
- How strong is the loyalty loop on Amazon?
- Which categories are growing the fastest and which brands are winning?
- Does search interest translate into product views and conversion?
About the presenter:
Jamie Drayton is Lead eCommerce and Financial Services Consultant at Similarweb. He has a background in eCommerce consulting services for business development and growth. His clients include industry experts across top players in eCommerce marketplaces, CPGs, affiliates, banks, and insurance providers.