Unified Cross Retail Analytics for Winning Brands
Trusted by the world’s best brands
A complete view of your retail performance
Unified performance data
Track brand and product performance across every retailer in one AI-powered platform.
Clear, comparable metrics
Measure share and visibility consistently with standardized, apples-to-apples retail data.
Prioritize what moves the needle
Identify demand shifts and high-impact retail opportunities before competitors do.
From insight to action, faster
Automated weekly updates reduce manual work and accelerate smarter decisions.
Unmatched retailer coverage
Track performance across retailers with our AI-powered retail analytics platform
CATEGORY SHARES
Uncover and track your brand share by retailer
Monitor your brand's share of traffic and product views within each retailer. See which partners drive the most engagement, track performance trends over time, and uncover shifts in visibility across your retail network.
Brand Opportunities
Identify growth opportunities across retailers
Discover untapped potential across your retail landscape. Use shopper behavior data to find where demand outpaces your presence - and guide retail media investment toward the highest-return opportunities.
Retailer Landscape
Analyze your own retailer landscape
Compare the size, growth rate, and traffic distribution of each retailer to understand where your brand fits in the broader ecosystem. Identify priority retail partners and stay ahead of emerging category shifts.
Competitive Brands Landscape
Benchmark against rising and leading brands
See how your brand stacks up across retailers in the subcategories you compete in. Benchmark traffic, share of shelf, and product visibility to identify competitive strengths and areas for improvement.
Top-performing SKUs
Discover product gaps and opportunities with SKU-level analysis
See the top-performing SKUs within your competitive set, filtered by brand, retailer, or product attributes. Use these insights to identify gaps and uncover growth opportunities in your category based on real consumer demand.
Built for teams driving retail performance
Brand Ecommerce Teams
Win on the digital shelf
Brand Ecommerce Teams
Own your digital shelf performance across every retailer- Track share, visibility and traffic by retailer in one unified view
- See assortment gaps and out-of-stock flags before they impact sales
- Benchmark performance against competitors at the SKU level
Commercial & Sales Teams
Lead stronger retail partnerships
Commercial & Sales Teams
- Prioritize the right retail partners and maximize category impact
- Identify high-growth retail partners worth deeper investment
- Bring data-backed insights into buyer conversations and joint business planning
- Track competitive positioning across accounts to defend and grow share
Marketing & Retail Media Teams
Create smarter retail marketing
Marketing & Retail Media Teams
- Align campaigns with real retail demand and visibility trends
- Identify where demand is strongest before launching campaigns
- Measure share of visibility and product engagement across retailers
- Optimize retail media spend based on category and competitor data
Insights & Strategy Teams
Turn data into direction
Insights & Strategy Teams
- Turn cross-retail data into strategic advantage
- Monitor category shifts and emerging competitors
- Analyze demand, growth rates and retailer performance
- Identify untapped opportunities across brands, SKUs and markets
Fresh insights on any consumer goods subcategory
Gain visibility and see engagement across retailers, evaluate launches and hero SKUs, and identify where your brand leads or lags competitors to guide media and merchandising strategies.
Monitor visibility and share across marketplaces for durable goods. Identify DTC vs. retail fit, track private label competition, and strengthen retailer partnerships through engagement insights.
Track shopper behavior and product demand across retailers. Understand how search and on-site activity reflect intent, measure brand share, and optimize campaigns where growth is strongest.
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
"We rely on Similarweb's Retail Intelligence to drive strategic growth for our customers, especially when it comes to uncovering whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"Strategic pricing is one of the most important building blocks in ecomm. With XPLN (a Similarweb company), we have a reliable partner.”
Andreas Kuss
E-Commerce Manager at Spiele Max
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
Designed for enterprise brands and ecommerce teams at retailers, managing categories or brands, as well as retail media strategies across markets.
Most tools rely on static scraping or limited marketplace data. Similarweb combines Similarweb's behavioral data with product-level AI tagging for a unified, comparable view across retailers, with weekly brand- and SKU-level visibility.
We cover 650+ digital retailers across the US, Canada, UK, Germany, Australia, and more - including Amazon, Walmart, Target, Tesco, eBay, and Costco and many more.
Data is refreshed weekly, offering consistent, trend-level visibility into category performance and market shifts.
Yes. We support AI-based tagging aligned with your internal taxonomy and can integrate data into your BI dashboards via feeds or API.
