Since the onset of the pandemic, both paid and organic search traffic have grown significantly worldwide, participants at marketing conferences say. Over two years after the first outbreak of COVID-19, this trend has shown no sign of stopping – however, not all industries have been impacted equally.
This guide will walk you through how paid search traffic was affected over time by looking at which industries showed extreme growth and which are still recovering from the pandemic. Get your copy to find out which industries invested the most in paid search, which keywords garnered the highest spend, and which search terms yielded the most traffic.
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