Create the most compelling ads
Search Ads Analytics
Paid ads are everywhere, and it’s getting harder to be seen. Discover the ads that are actually driving traffic and fine-tune your own to attract more visitors than ever before
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A window into the competition’s creative ad strategy
Find search ads of competitors to see which perform best, and turn creative insights into action to drive more traffic to your website
Track competitors’ ad performance
Deep dive into valuable data from your competitors' ads performance. See their ad position, estimated ad impressions and their traffic share from specific ads. Learn from these insights to make impactful changes to your own ad strategy and watch conversions soar.
Get inspired by the market-leading ads
Tap into a ready-made fountain of inspiration as you learn and adapt from your industry’s most effective ads. Generate fresh ideas, discover new approaches to crafting ad copy, and see which calls-to-action inspire the most action. All based on what is proven to work.
Be super strategic with keywords
Gain insights into the specific keywords driving traffic to your competitors' ads, and leverage it to optimize your own keyword strategy. Understand what works for others in your market and unlock new opportunities to attract the most relevant traffic.
Discover which landing pages are converting
Take it a step further by uncovering the final destination URLs your competitors’ ads are driving to. Analyze the landing pages to decode their conversion strategies and discover fresh ways to engage and delight your target audience through the customer journey.
The ingredients that make our Search Ads feature so good
Accurate search volume (MSV)
MSV is often over-inflated but Similarweb provides independent data marketers can rely on
Traffic Data
Over 1bn websites tracked, so you can see the traffic winner for each keyword
Location & device
Generate insights based from 133 countries - all available on mobile and desktop
Position on SERP
See where your competitors are positioned on Google
Filter by Keywords or URL
Easily discover competitor ads across similar products or topics you’re interested in
Traffic Share
See the traffic split across all search ads, highlighting those that drive the most engagement
"Having an unbiased, third-party tool helps us to find, qualify and establish ROI for partnerships and media campaigns. I wish I could spend all day on Similarweb."
Stephanie Cloud
Former Director of Online Sales & Partner Marketing
FAQ
What types of Search ads do you show data for?
With Similarweb’s tool, search ads can be found across many industries, providing data on both branded and non-branded ads. Whether you're looking to understand more about a competitor's text-based search ads, shopping ads, or even display ads, our tool equips you with insights to improve your ad strategy.
How do you uncover competitor search ads?
Use search ads intelligence to leverage a massive, diverse pool of data sources, including direct measurement data from websites and behavioral data. This allows us to provide a comprehensive view of the ad strategies being used by your competitors.
How can I see competitor search ads in different time periods?
Our tool allows you to specify a timeframe for your analysis. Whether you're interested in recent changes or trends over time, you can select weekly, monthly, or even yearly views to gain a thorough understanding of your competitors' ad strategy over time.
Which countries can I select to see search ads from?
Similarweb's paid ads analytics tool is designed to provide you with a global perspective. You can generate insights from 133 countries across the globe. This comprehensive geographic coverage allows you to understand and benchmark against competition on a local, regional, or international scale.
Learn everything there is to know about your competitors’ ad strategy
Dive deep with Similarweb’s first-rate search ads analytics and cherry-pick the best ad strategies to boost your ad visibility and drive the most traffic
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