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vitacost.com Website Analysis for February 2026
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Global Rank
#17,7387,041
Country Rank
#3,7401,555
Category Rank
#3816
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Total Visits
2.1M
Bounce Rate
40.52%
Pages per Visit
6.20
Avg Visit Duration
00:05:21
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vitacost.com Traffic & Engagement Analysis
vitacost.com's web traffic has decreased by 46.03% compared to last month. See all traffic & engagement stats for vitacost.com in the past 3 months below
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Last Month Change
46.03%
Bounce Rate
40.52%
Pages per Visit
6.20
Avg Visit Duration
00:05:21
Total Visits Last 3 Months
Compare vitacost.com to:
2.1Mvitacost.com
vitacost.com Web Traffic by Country
Which countries sent the most traffic to vitacost.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to vitacost.com - click below to discover all countries
Top Countries
United States
93.25%41.83%
Canada
0.95%20.29%
Philippines
0.4%23.84%
Israel
0.38%17.15%
Korea, Republic of
0.36%130.9%
Others
4.66%
vitacost.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. vitacost.com's audience is 29.5% male and 70.5% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female70.5%
- Male29.5%
vitacost.com Competitors & Similar Sites
Reveal vitacost.com top alternatives and find potential or emerging competitors. iherb.com is the website with the highest similarity score to vitacost.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
vitacost.com Top Traffic Sources
The top traffic source to vitacost.com is Direct traffic, driving 62.66% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
62.66%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demovitacost.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to vitacost.com (Desktop, worldwide)
Organic vs. Paid
Organic83.91%
Paid16.09%
Top Keywords
vitacost$0.86vitacost.com$--vitacost official site$2.10vitacost coupon code$0.95vitacost coupon$0.9529K OthersSee more
Total Keywords29K
Referral Web Traffic to vitacost.com
The top referral sites sending desktop traffic to vitacost.com.
Category Distribution
Pet Food and Supplies
46.87%AI Chatbots and Tools
32.27%Digital Marketing
9.97%Coupons and Rebates
6.48%Nutrition Diets and Fitness
1.18%Other
3.22%Top Referrals
Links from vitacost.com to Other Websites by Traffic Share
vitacost.com is sending desktop traffic to 10 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Coupons and Rebates
35.59%Banking Credit and Lending
29.28%Shipping and Logistics
27.23%Alternative and Natural Medicine
5.31%Business Services
2.05%Other
0.55%
Social Media Traffic to vitacost.com
vitacost.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Nextdoor may reveal new opportunities
Social Networks
8
Social Network Distribution