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so.com Website Analysis for February 2026
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Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#86610
Country Rank
#271
China
Category Rank
#28
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Total Visits
50.1M
Bounce Rate
41.74%
Pages per Visit
3.54
Avg Visit Duration
00:02:41
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so.com Traffic & Engagement Analysis
so.com's web traffic has decreased by 7.76% compared to last month. See all traffic & engagement stats for so.com in the past 3 months below
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Last Month Change
7.76%
Bounce Rate
41.74%
Pages per Visit
3.54
Avg Visit Duration
00:02:41
Total Visits Last 3 Months
Compare so.com to:
50.1Mso.com
so.com Web Traffic by Country
Which countries sent the most traffic to so.com lately? Where is their core audience from? Last month China was the top country sending desktop traffic to so.com - click below to discover all countries
Top Countries
China
98.95%8.34%
Hong Kong
0.29%12.2%
United States
0.2%15.96%
Taiwan
0.16%3.36%
Singapore
0.04%17.04%
Others
0.36%
so.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. so.com's audience is 70.52% male and 29.48% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female29.48%
- Male70.52%
so.com Competitors & Similar Sites
Reveal so.com top alternatives and find potential or emerging competitors. sogou.com is the website with the highest similarity score to so.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
so.com Top Traffic Sources
The top traffic source to so.com is Direct traffic, driving 58.66% of desktop visits last month Referrals is the 2nd and Organic Search is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
58.66%
Direct
1st Place
Referrals
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to so.com
The top referral sites sending desktop traffic to so.com.
Category Distribution
Books and Literature
71.08%Arts and Entertainment - Other
11.08%Programming and Developer Software
4.71%Visual Arts and Design
2.95%Social Media Networks
2.27%Other
7.91%Top Referrals
Links from so.com to Other Websites by Traffic Share
so.com is sending desktop traffic to 727 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
29.63%Animation and Comics
10.48%Video Games Consoles and Accessories
8.78%Streaming & Online TV
5.85%Programming and Developer Software
5.8%Other
39.46%
Social Media Traffic to so.com
so.com gets most of its social media traffic from Weibo.com, followed by Youtube and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
5
Social Network Distribution