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ii.co.uk
interactive investor is a low cost, award winning, online investment platform enabling you to easily manage shares, funds, sipps, isas & more.
Global Rank
#17,508
647Showing Similarweb estimated data.
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Bounce Rate
30.39%
Pages per Visit
6.80
Avg Visit Duration
00:05:45
- Company
- interactive investor
- Year Founded
- 1995
- Employees
- 501 - 1000
- HQ
- United Kingdom, Leeds
- Annual Revenue
- $200M - $500M
- Industry
- Finance > Finance - Other
ii.co.uk Traffic & Engagement Analysis
ii.co.uk's web traffic has increased by 0.3% compared to last month. See all traffic & engagement stats for ii.co.uk in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.3%
Bounce Rate
30.39%
Pages per Visit
6.80
Avg Visit Duration
00:05:45
Total Visits Last 3 Months
Compare ii.co.uk to:
2.7Mii.co.uk
ii.co.uk Web Traffic by Country
Which countries sent the most traffic to ii.co.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to ii.co.uk - click below to discover all countries
Top Countries
United Kingdom
93.82%2.66%
United States
1.09%21.36%
France
0.31%51.38%
Spain
0.29%43.46%
Germany
0.24%29.66%
Others
4.25%
ii.co.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ii.co.uk's audience is 69.36% male and 30.64% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female30.64%
- Male69.36%
ii.co.uk Competitors & Similar Sites
Reveal ii.co.uk top alternatives and find potential or emerging competitors. hl.co.uk is the website with the highest similarity score to ii.co.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ii.co.uk Top Traffic Sources
The top traffic source to ii.co.uk is Direct traffic, driving 61.53% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
61.53%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to ii.co.uk (Desktop, worldwide)
Organic vs. Paid
Organic92.64%
Paid7.36%
Top Keywords
ii$1.57interactive investor$--ii login$3.16interactive investor login$--natwest$3.228.1K OthersSee more
Total Keywords8.1K
Referral Web Traffic to ii.co.uk
The top referral sites sending desktop traffic to ii.co.uk.
Category Distribution
Financial Planning and Management
29.05%News & Media Publishers
11.54%Finance - Other
5.99%Investing
5.83%Search Engines
3.58%Other
44.01%Top Referrals
Links from ii.co.uk to Other Websites by Traffic Share
ii.co.uk is sending desktop traffic to 20 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
27.53%Financial Planning and Management
21.01%Banking Credit and Lending
15.27%Sports Betting
14.03%News & Media Publishers
9.5%Other
12.66%
Social Media Traffic to ii.co.uk
ii.co.uk gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
7
Social Network Distribution