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amazon.com.mxamazon.com.mx Website Analysis for February 2026
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Total Visits
86.6M
Bounce Rate
47.27%
Pages per Visit
6.54
Avg Visit Duration
00:04:24
Showing Similarweb estimated data.
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amazon.com.mx Traffic & Engagement Analysis
amazon.com.mx's web traffic has decreased by 17.33% compared to last month. See all traffic & engagement stats for amazon.com.mx in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
17.33%
Bounce Rate
47.27%
Pages per Visit
6.54
Avg Visit Duration
00:04:24
Total Visits Last 3 Months
Compare amazon.com.mx to:
86.6Mamazon.com.mx
amazon.com.mxamazon.com.mx Web Traffic by Country
Which countries sent the most traffic to amazon.com.mx lately? Where is their core audience from? Last month Mexico was the top country sending desktop traffic to amazon.com.mx - click below to discover all countries
Top Countries
Mexico
93.51%17.2%
United States
3.15%23.48%
Colombia
0.35%13.44%
Peru
0.34%7.98%
Spain
0.3%19.99%
Others
2.36%
amazon.com.mx Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. amazon.com.mx's audience is 53.28% male and 46.72% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.72%
- Male53.28%
amazon.com.mx Competitors & Similar Sites
Reveal amazon.com.mx top alternatives and find potential or emerging competitors. mercadolibre.com.mx is the website with the highest similarity score to amazon.com.mx. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
amazon.com.mx Top Traffic Sources
The top traffic source to amazon.com.mx is Direct traffic, driving 53.58% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.58%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to amazon.com.mx
The top referral sites sending desktop traffic to amazon.com.mx.
Category Distribution
Streaming & Online TV
45.29%Coupons and Rebates
24.34%Marketplace
9.48%AI Chatbots and Tools
4.55%Shipping and Logistics
3.04%Other
13.31%Top Referrals
Links from amazon.com.mx to Other Websites by Traffic Share
amazon.com.mx is sending desktop traffic to 101 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Streaming & Online TV
26.9%Search Engines
18.65%Ecommerce and Shopping - Other
10.16%Beauty and Cosmetics
9.52%Marketplace
7.9%Other
26.87%
Social Media Traffic to amazon.com.mx
amazon.com.mx gets most of its social media traffic from Youtube, followed by Facebook and Pinterest (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
22
Social Network Distribution