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Top Fashion and Apparel Websites Ranking

See the most visited Fashion and Apparel websites for January 2026, and read the full analysis below

Last updated : February 1, 2026

RankingTrending

Last updated : February 1, 2026

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RankWebsiteCategoryRank ChangeAvg. Visit DurationPages / VisitBounce Rate
1shein.comLifestyle > Fashion and Apparel=00:04:455.0540.91%
2nike.comLifestyle > Fashion and Apparel200:02:424.5240.71%
3myntra.comLifestyle > Fashion and Apparel200:03:546.2644.95%
4zara.comLifestyle > Fashion and Apparel200:05:5911.5327.7%
5uniqlo.comLifestyle > Fashion and Apparel200:02:475.9644.19%
6hm.comLifestyle > Fashion and Apparel100:03:527.7635.01%
7macys.comLifestyle > Fashion and Apparel500:04:354.7745.47%
8gap.comLifestyle > Fashion and Apparel=00:04:559.6733.69%
9zozo.jpLifestyle > Fashion and Apparel=00:06:448.3236.64%
10asos.comLifestyle > Fashion and Apparel100:03:467.3133.93%
11quince.comLifestyle > Fashion and Apparel300:04:106.3339.88%
12lululemon.comLifestyle > Fashion and Apparel200:03:105.3335.83%
13nordstrom.comLifestyle > Fashion and Apparel=00:03:465.4940.38%
14shop.lululemon.comLifestyle > Fashion and Apparel200:03:025.1446.17%
15mango.comLifestyle > Fashion and Apparel900:03:315.2435.43%
16vinted.frLifestyle > Fashion and Apparel400:12:2612.9016.6%
17shop.mango.comLifestyle > Fashion and Apparel900:03:315.2839.12%
18next.co.ukLifestyle > Fashion and Apparel200:04:4518.7738.26%
19fashionnova.comLifestyle > Fashion and Apparel300:07:056.3943.64%
20marksandspencer.comLifestyle > Fashion and Apparel500:04:046.8040.85%
21victoriassecret.comLifestyle > Fashion and Apparel400:05:049.4038.34%
22vinted.co.ukLifestyle > Fashion and Apparel1300:08:5514.3322.26%
23elle.comLifestyle > Fashion and Apparel800:00:561.4773.78%
24stockx.comLifestyle > Fashion and Apparel300:02:153.5439.74%
25ajio.comLifestyle > Fashion and Apparel700:03:124.8164.35%
26puma.comLifestyle > Fashion and Apparel1100:02:594.8137.86%
27musinsa.comLifestyle > Fashion and Apparel1100:03:418.2826.53%
28zalando.deLifestyle > Fashion and Apparel600:04:197.6832.65%
29depop.comLifestyle > Fashion and Apparel1400:04:167.7241.43%
30nordstromrack.comLifestyle > Fashion and Apparel700:05:016.6339.37%
31farfetch.comLifestyle > Fashion and Apparel900:02:163.6852.32%
32anthropologie.comLifestyle > Fashion and Apparel400:04:005.1632.57%
33shein.co.ukLifestyle > Fashion and Apparel600:03:115.2043.76%
34jcpenney.comLifestyle > Fashion and Apparel1500:04:215.3443.69%
35adidas.comLifestyle > Fashion and Apparel100:02:284.5351.9%
36hollisterco.comLifestyle > Fashion and Apparel1500:03:264.6747.18%
37abercrombie.comLifestyle > Fashion and Apparel700:03:264.9645.02%
38saksfifthavenue.comLifestyle > Fashion and Apparel2000:02:535.4741.88%
39louisvuitton.comLifestyle > Fashion and Apparel1000:02:414.7539.99%
40reserved.comLifestyle > Fashion and Apparel1000:03:536.3031.5%
41urbanoutfitters.comLifestyle > Fashion and Apparel500:02:495.0134.74%
42bloomingdales.comLifestyle > Fashion and Apparel1300:03:353.8743.17%
43bershka.comLifestyle > Fashion and Apparel1300:04:006.1533.23%
44ae.comLifestyle > Fashion and Apparel1400:03:315.2939.03%
45zappos.comLifestyle > Fashion and Apparel1300:03:586.0441.61%
46pullandbear.comLifestyle > Fashion and Apparel1700:03:566.1732.98%
47vinted.itLifestyle > Fashion and Apparel2900:09:3114.4818.79%
48levi.comLifestyle > Fashion and Apparel400:03:194.8743.37%
49thredup.comLifestyle > Fashion and Apparel2600:07:3710.3130.97%
50debenhams.comLifestyle > Fashion and Apparel800:03:194.6245.56%
See full list

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Fashion and Apparel Websites Ranking Analysis for January 2026

shein.com is ranked number 1 as the most popular website in the Fashion and Apparel category in January 2026. The average amount of time that users spend on the website is 00:04:45 minutes, and they see, on average, 5.05 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for shein.com is 40.91%, meaning that 40.91% of visitors leave the website after viewing just one page.

nike.com and myntra.com are 2nd and 3rd on the list. In terms of user engagement, nike.com has an average visit duration of 00:02:42 minutes, an average pages per visit of 4.52, and a bounce rate of 40.71%. Similarly, myntra.com’s average visit duration is 00:03:54 minutes, its average pages per visit is 6.26, and its bounce rate is 44.95%.

zara.com is a top Fashion and Apparel website that ranks in 4th place. On average, visitors remain on-site for 00:05:59 minutes and 27.7% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 11.53.

Number five on our list is uniqlo.com, a top Fashion and Apparel website. Visitors see 5.96 pages per visit and spend 00:02:47 minutes on the website. The bounce rate for uniqlo.com is 44.19%.

Come again next month for the updated website ranking & traffic analysis of the most visited Fashion and Apparel websites!

FAQs About The Top Fashion and Apparel Websites

Question: Which is the most visited Fashion and Apparel website?
Answer: shein.com is the most visited Fashion and Apparel website in January 2026.

Question: Which is the 2nd most visited Fashion and Apparel website?
Answer: nike.com is the 2nd most visited Fashion and Apparel website in January 2026.

Question: What are the top 5 most popular Fashion and Apparel websites in the world?
Answer: The top 5 most popular Fashion and Apparel websites in the world in January 2026 are:
1. shein.com
2. nike.com
3. myntra.com
4. zara.com
5. uniqlo.com.