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thehartford.com Website Analysis for November 2025
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Global Rank
#12,5721,343
Country Rank
#2,473267
Category Rank
#302
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Bounce Rate
28.09%
Pages per Visit
6.99
Avg Visit Duration
00:05:26
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thehartford.com Traffic & Engagement Analysis
thehartford.com's web traffic has decreased by 14.62% compared to last month. See all traffic & engagement stats for thehartford.com in the past 3 months below
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Last Month Change
14.62%
Bounce Rate
28.09%
Pages per Visit
6.99
Avg Visit Duration
00:05:26
Total Visits Last 3 Months
Compare thehartford.com to:
thehartford.com Web Traffic by Country
Which countries sent the most traffic to thehartford.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to thehartford.com - click below to discover all countries
Top Countries
United States
96.83%15.62%
India
0.35%33.37%
Turkey
0.3%258.9%
Canada
0.27%38.21%
Philippines
0.16%44.29%
Others
2.09%
thehartford.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. thehartford.com's audience is 38.58% male and 61.42% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female61.42%
- Male38.58%
thehartford.com Competitors & Similar Sites
Reveal thehartford.com top alternatives and find potential or emerging competitors. nationwide.com is the website with the highest similarity score to thehartford.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
thehartford.com Top Traffic Sources
The top traffic source to thehartford.com is Direct traffic, driving 67.94% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
67.94%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demothehartford.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to thehartford.com (Desktop, worldwide)
Organic vs. Paid
Organic89.24%
Paid10.76%
Top Keywords
hartford$4.17the hartford$4.51hartford insurance$8.69thehartford$4.17the hartford login$3.5417.3K OthersSee more
Total Keywords17.3K
Referral Web Traffic to thehartford.com
The top referral sites sending desktop traffic to thehartford.com.
Category Distribution
Health - Other
31.46%Insurance
29.24%News & Media Publishers
12.53%AI Chatbots and Tools
7.27%Finance - Other
5.53%Other
13.97%Links from thehartford.com to Other Websites by Traffic Share
thehartford.com is sending desktop traffic to 14 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
60.57%Business Services
14.37%Search Engines
3.05%Programming and Developer Software
1.21%Jobs and Employment
0.6%Other
20.2%
Social Media Traffic to thehartford.com
thehartford.com gets most of its social media traffic from Youtube, followed by Facebook and X-twitter (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
7
Social Network Distribution