The #1 Category Management Tool
Track gaps and prices across Amazon and marketplaces to anticipate demand, launch smarter, and beat competitors.
Trusted by the best digital brands
Make smarter category decisions with a complete view of what’s working
Identify hidden category gaps
See where your category is missing key products, brands or subcategories across retailers.
Understand what’s driving performance
Get a clear view of what’s actually performing across SKUs, brands and subcategories.
Optimize assortment with real demand data
Build your product mix around what shoppers are actually buying, not what you think they want.
Stay ahead of your competitors
Keep track of how competitors are pricing, promoting and evolving their assortments over time.
Your complete view of category performance
Category Performance
Track category sales and identify growth drivers
See which SKUs, brands, and subcategories are gaining momentum. Spot emerging players, track sales down to the product level, and use insights to guide product launches, supplier negotiations, shelf strategy, and long-term growth.
Product Performance
Optimize product assortment and meet shopper demand
Pinpoint assortment gaps across subcategories, and regions at the SKU level to offer products that consumers are looking for and willing to buy. Optimize your offering by price tier, pack size, or brand to uncover unmet shopper demand and win market share from Amazon and other major marketplaces
Pricing Optimization
Monitor price changes for smarter promo planning
Track price shifts across your category daily to protect margins and time promotions with precision. Benchmark against competitors, identify opportunities for drops or premium features, and plan promotions that maximize conversion and sales impact.
Built for teams shaping category strategy
Category managers
Make smarter assortment and pricing decisions
Category managers
Analyze category sales by SKU, brand and subcategory- Identify assortment gaps and underperforming segments
- Benchmark pricing, promotions and share within the category
- Optimize category strategy based on real demand patterns
Ecommerce teams
Optimize your category across every channel
Ecommerce teams
- Track category rankings, share and top-performing products
- Monitor competitor assortment and positioning changes
- Identify opportunities to improve category placement
- Align execution with category-level performance trends
Commercial and strategy teams
Align ranging and assortment investment decisions with market reality
Commercial and strategy teams
- Evaluate category trends and shifts in demand over time
- Benchmark against competitors across key subcategories
- Identify high-impact opportunities and risks within the category
- Support planning with data-backed category insights
Assortment planning teams
Build product portfolios that reflect shopper demand
Assortment planning teams
- Identify unmet demand across categories
- Optimize product mix across price tiers and attributes
- Contextualize performance of new and existing SKUs
- Inform product launches and expansion decisions
Unmatched Amazon coverage
More Retail Intelligence use cases and features
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
You can access SKU-level data on Amazon product listings, including price, availability, brand, rank, and performance. You’ll also get keyword-level shelf visibility and subcategory-level sales trends.
Our category data is updated daily, so you can react quickly to competitor changes and price fluctuations.
Absolutely. You can analyze assortment by price, brand, or subcategory to find white space opportunities and align your portfolio to what consumers are actually buying.
Yes. Manufacturers use it to identify what to launch and how to price. Retailers use it to plan shelf layout, fill gaps, and build promotional calendars.
Yes. Retail Intelligence supports export and API options, so you can easily plug data into your own tools or dashboards.
