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purplle.com
buy beauty and cosmetic products online at purplle.com. pick from a wide variety of makeup, skincare, hair care products and choose from over 650+ top beauty brands. ✔️free pan-india delivery✔️cod✔️genuine products✔️discounts & offers.
Global Rank
#15,330
1,315Showing Similarweb estimated data.
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Bounce Rate
50.11%
Pages per Visit
3.97
Avg Visit Duration
00:03:59
- Company
- Purplle
- Year Founded
- 2012
- Employees
- 1001 - 5000
- HQ
- India, Mumbai
- Annual Revenue
- $200M - $500M
- Industry
- Lifestyle > Beauty and Cosmetics
purplle.com Traffic & Engagement Analysis
purplle.com's web traffic has decreased by 9.61% compared to last month. See all traffic & engagement stats for purplle.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
9.61%
Bounce Rate
50.11%
Pages per Visit
3.97
Avg Visit Duration
00:03:59
Total Visits Last 3 Months
Compare purplle.com to:
3.3Mpurplle.com
purplle.com Web Traffic by Country
Which countries sent the most traffic to purplle.com lately? Where is their core audience from? Last month India was the top country sending desktop traffic to purplle.com - click below to discover all countries
Top Countries
India
81.02%12.45%
United States
1.85%2.07%
United Arab Emirates
0.84%8.49%
Singapore
0.82%143.7%
United Kingdom
0.79%81.56%
Others
14.68%
purplle.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. purplle.com's audience is 46.43% male and 53.57% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female53.57%
- Male46.43%
purplle.com Competitors & Similar Sites
Reveal purplle.com top alternatives and find potential or emerging competitors. nykaa.com is the website with the highest similarity score to purplle.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
purplle.com Top Traffic Sources
The top traffic source to purplle.com is Organic Search traffic, driving 29.55% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
29.55%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to purplle.com
The top referral sites sending desktop traffic to purplle.com.
Category Distribution
Beauty and Cosmetics
64.71%Search Engines
13.78%Marketplace
11.83%Finance - Other
4.24%Other
5.45%Top Referrals
Links from purplle.com to Other Websites by Traffic Share
purplle.com is sending desktop traffic to 11 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
45%Fashion and Apparel
23.04%Search Engines
9.99%Jobs and Career - Other
9.71%Beauty and Cosmetics
5.12%Other
7.14%
Social Media Traffic to purplle.com
purplle.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
4
Social Network Distribution