Yandex.Direct vs AppMetrica Utilisation & Stats

The official Yandex.Direct app for managing your contextual ads on your device. All Yandex.Direct users can use the app – both agencies and independent advertisers. Campaign management Launch and stop campaigns, ads and keywords in the app. Summary See your account’s main performance indicators in Summary. View the status of your shared account’s funds in Summary. View statistics Inspect detailed statistics for your account, campaigns, ad groups, ads and keywords in graphs and tables, and custom choose what data to view and for what time period. Set bids Automatically calculate bids for the traffic volume or network audience coverage you want. Set a common bid for all keywords, or allocate separate bids for each keyword. You can use coefficients to adjust bids. Top up your balance Top up your account from the app with Yandex.Money or via credit card, and transfer funds from other campaigns. Arrange deferred payments to pay at a later time. Notifications Get push notifications when important events occur, such as changes to traffic volume or if campaign funds run out. Stay up to date Browse a notifications feed that lists campaign events, and contains information on your clicks and impressions, and moderation results.