Analyse de l'application FanClips pour le 18 mai

FanClips is a video publishing platform designed specifically for the youth and amateur sports markets. FanClips provides a simple and seamless process for fans to share their game footage with their favorite athletes. The athletes have access to all the team footage and can transform their favorite plays into distinct highlight clips ready to be shared with their network of family and friends. The highlight clips are viewed, liked, and shared. Each week the top ten most popular clips will make the league’s highlight reel. The weekly highlight reels are professionally produced ESPN-style motion graphic videos branded with the league name and comprised of a countdown of the most popular highlight clips from that week. The league will receive a link to the video for easy sharing on any of their marketing channels. Fans remain engaged even after the fanfare of the game has died down since they are only receiving relevant content of the athletes they are following. The sports leagues benefit by reaching out and engaging with a much larger audience, not just the ones attending the games. A larger, more engaged audience increases brand recognition of the league creating new marketing and fundraising opportunities.