Amazon Seller Tools To Drive Sales and Visibility
Similarweb Retail Intelligence is the ultimate Amazon Intelligence tool - providing unparalleled data granularity across:
- Category Performance
- Traffic Sources
- Shopper Behavior
Trusted by the best digital brands
Understand your Amazon performance, and how to improve it
Know where traffic is really coming from
Get a clear breakdown of your traffic across Amazon search, product pages and external sources.
Improve rankings for the keywords that matter
Track how your products rank across high-impact keywords and categories.
Turn shopper behavior into better decisions
Understand how shoppers discover, compare, and move between products on Amazon.
See how you stack up against competitors
Compare your performance to other brands in your category across traffic, rankings and visibility.
What makes our Amazon seller tools unique?
Traffic Optimization
Optimize traffic for higher Amazon rankings
- Boost views, and maximize sales with a full breakdown of internal (4) and external (5) traffic sources.
- Compare your performance to other brands and uncover new optimization opportunities.
- Improve product rankings by optimizing for high performing keywords.
Granular Sales Performance Analysis
Power-up your product research with data
- Get the breakdown throughout the category tree for flexible analysis in a few clicks.
- Easily identify growth opportunities with category classifications that mirror Amazon’s taxonomy.
- Gain insights into your competitors' performance with a unique brand-category analysis.
Brand Cross-Shopping
Unlock Amazon analytics for unique shopper insights
- Analyze viewership overlap with competitor product pages to run targeted campaigns.
- Balance acquisition and retention efforts by looking at key loyalty metrics.
- Evaluate your share of wallet by analyzing consumers’ baskets.
The teams behind Amazon performance
Ecommerce and Amazon teams
Improve performance across your Amazon business
Ecommerce and Amazon teams
Track traffic sources across search, product pages and external channels- Monitor keyword rankings and identify opportunities to improve visibility
- Benchmark performance against competitors in your category
- Prioritize actions that improve traffic and sales
Performance marketing teams
Understand what’s actually driving Amazon performance
Performance marketing teams
- Measure the impact of external traffic on Amazon sales
- Identify high-performing channels and optimize spend allocation
- Track how paid and organic efforts work together
- Improve campaign efficiency with better visibility into outcomes
Brand and digital teams
Strengthen your brand’s visibility across Amazon
Brand and digital teams
- Evaluate category trends and shifts in demand over time
- Benchmark against competitors across key subcategories
- Identify high-impact opportunities and risks within the category
- Support planning with data-backed category insights
Commercial and strategy teams
Get a clear view of performance in your Amazon category
Commercial and strategy teams
- Analyze trends in traffic, rankings and category performance
- Benchmark against competitors and identify gaps
- Support planning with real performance and shopper data
- Identify opportunities to improve share and visibility
Unmatched Amazon coverage
Retail Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- Cross-retail visibility: Benchmark your performance across Amazon and other major retailers to optimize your own strategy.
- No setup required: Get immediate value with plug-and-play access - no integrations, feeds, or onboarding delays.
More Retail Intelligence use cases and features
Ecommerce Analytics
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
Similarweb Retail Intelligence gives you critical insights into your sales data, helping you uncover new growth opportunities at a category and subcategory level. Leverage our unique brand and category deep dives to analyze performance, whatever your product specialty. Identifying growth opportunities with Retail Intelligence is simple, as it aligns directly with Amazon’s category hierarchy.
Our tools help you discover and leverage top-performing keywords so consumers see your product first on Amazon. You can optimize your product descriptions to rank higher in Amazon’s search results and invest in paid media for top-performing category keywords in your or for competitor brands.
Retail Intelligence is the only market solution offering a full breakdown of product page traffic sources. Benchmark your marketing performance against the category average to find new ways of increasing product views or gain insight into competitors' marketing strategies to optimize for those channels.
