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Welcome to Suta
Suta is the most humble product we meet and live with every day. It means thread. Su- Sujata and Ta- Taniya were elated when they discovered the magic of the syllables in their names. It feels that it’s meant to be. Silly childhood game of selling bags made out of handkerchief suddenly started looking like a signal. Su and Ta always had a special liking for the countless and varied forms of art and culture across India. Even after spending many years in the corporate world, theirpassion never abated. Thus in 2016, fighting many odds, Suta was born.
The brand SUTA is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Suta’s crafted inspirations pay attention to details and the designs add elegance, boldness and grace. SUTA or thread, the basis of the brand's inspiration is a reminder of the craft traditions of India. Like a pure creation that begins with a needle and thread, SUTA offers novelty each time it is experienced.
Suta is the maker of simple and humble designs using our very own and known fabrics to make our souls sing with joy. Artisans from all around the country create raw and uninhibited designs usingtheir ancestral weaving processes. Suta talks to tradition and weaves its own creation. We salute their craftsmanship and are thankful to them for keeping this art alive. Suta products are just a token of representation of the innumerous souls who have touched the fabric. We aspire to keep the undying spirit of artistry alive.
Suta celebrates raw threads, traditional boldness and uninterrupted simplicity!
How different are we:
That inexplicable thing that sets Ma’s food apart from even the top chefs of the world, that makes a girl feel more secure in her dad’s company than in the company of 10 trained commandos. We call it ‘love’. The love Su and Ta have for each Suta product is what sets SUTA apart. Each design is unique and has an inspiration. The final product that you witness is dipped in love and that shows in the photographs which Ta clicks and mostly Su models.
Know Su and Ta:
Your very own Su and Ta are designers by choice and sheer passion. Su did her engineering from CET Bhubaneswar and MBA from IIFT Delhi. She then worked for 6 years across the Essar group and Jindal group. Ta did her engineering from NIT Rourkela and MBA from IIM Lukhnow. She worked for 3 years across the TATA group and IBM.
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Aachho is India's leading online ethnicwear fashion house, living up to the meaning of its Rajasthani name, 'Too Good' through its curated collections.
Description:
Welcome to Aachho, India's premier online destination for exquisite high-quality ethnicwear, where tradition meets contemporary elegance. Immerse yourself in our curated collections inspired by Rajasthan's rich cultural heritage, meticulously crafted to perfection.
Key Features:
Curated Collections: Explore our diverse range of ethnicwear collections, meticulously curated to reflect the vibrant cultural tapestry of Rajasthan.
Traditional Techniques: Experience the artistry of indigenous fashion traditions and traditional techniques infused into every design, blending heritage with modern sophistication.
Contemporary Aesthetics: Discover designs that strike the perfect balance between ethnic sensibilities and contemporary aesthetics, ensuring you stand out with timeless elegance.
Personalized Experience: Tailor your shopping experience with personalized recommendations based on your preferences and past interactions, making every purchase feel uniquely yours.
Seamless Shopping: Enjoy a seamless shopping experience with intuitive navigation, secure transactions, and timely delivery, ensuring convenience at every step.
How It Works:
Explore Collections: Browse through our diverse range of curated collections, featuring a blend of traditional craftsmanship and contemporary styles.
Discover Designs: Explore each design in detail, with high-quality images and comprehensive product descriptions to help you make informed choices.
Personalize Your Selection: Customize your shopping experience by selecting your preferred colors, sizes, and styles, ensuring a perfect fit for every occasion.
Secure Checkout: Enjoy peace of mind with our secure checkout process, powered by industry-leading encryption technology to protect your personal and payment information.
Track Your Order: Stay updated on the status of your order with real-time tracking information, ensuring you know exactly when your purchase will arrive.
Why Choose Aachho:
Authenticity: Experience the authentic essence of Rajasthan's cultural heritage infused into every design, ensuring a truly unique and unforgettable fashion experience.
Quality Craftsmanship: Embrace the artistry of traditional techniques combined with modern innovation, resulting in exquisite designs crafted to perfection.
Personalized Service: Enjoy personalized recommendations and attentive customer service, ensuring your shopping experience is seamless and enjoyable from start to finish.
Ethical and Sustainable: Support ethical and sustainable fashion practices with our commitment to preserving traditional textile crafts and promoting handmade fashion that's inherently sustainable.
Download the Aachho app now and embark on a journey of timeless elegance and cultural richness!
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January 17, 2026