Path to Purchase Institute vs IAB Events Usage & Stats
Welcome to the official app for Path to Purchase Institute. It will keep you connected and engaged before, during, and after the event. The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey.
- Apple App Store
- Free
- Business
Store Rank
- -
The IAB Events App is the go-to median for getting information and engaging with Interactive Advertising Bureau during our events.
You'll be able to view which events are coming up, update and share your event profile, review the agenda for the day, favorite sessions and attendees, and download key documents.
- Apple App Store
- Free
- Business
Store Rank
- -
Path to Purchase Institute VS. 
IAB EventsJanuary 17, 2026