LUMA Camera & Presets app analytics for May 21

LUMA is a RAW-first iPhone camera and preset studio, designed around one idea: your photo should keep its depth from capture to final export. At the heart of LUMA is an EDR-aware RAW pipeline. RAW files contain extraordinary latitude, but that latitude is easy to flatten in a standard workflow. LUMA keeps more of the image alive as it moves through processing, preserving cleaner shadow detail, smoother tonal separation, and far-reaching highlights that still feel natural. Bright skies, reflections, low light, and high-contrast scenes have more room to breathe. It begins in Camera. Shoot Bayer RAW with automatic or manual exposure. Hold TEST to see the processed photograph in the viewfinder before you take it. Presets in LUMA are not filters. They are reusable development recipes, built into the RAW pipeline. Apply them while shooting, refine them in Lab, then save your own looks for the next frame. Sensei can shape an adaptive edit for each photo, and on supported devices with Apple Intelligence, you can simply describe the Preset you want. Lab is a non-destructive RAW editor with a staged imaging pipeline for light, color, texture, and tone. Adjust exposure, EDR, highlights, shadows, contrast, brightness, saturation, warmth, tint, tone curve, color grade, crop, atmosphere, bloom, halation, specular detail, grain, monochrome, and more. Every decision remains editable. Your original RAW remains untouched. Export with the right finish for each place your photo will live: EDR 10-bit, EDR Safe 10-bit, SDR 8-bit, or original RAW/DNG. Import RAW files from Photos or Files, process multiple images in RAW Batch, save directly to Photos, or use LUMA’s Gallery to choose and develop your best work first. LUMA is fast to reach when the moment arrives, with support for Lock Screen, Control Center, Action button, and Camera Control where available. The core imaging pipeline runs on device, with no cloud processing required. LUMA Club is optional, for creators who want more. Club unlocks 48MP RAW Fusion, 30+ film- and cinema-inspired Presets, location tagging, framed export styles, and early access to new tools. 48MP Fusion blends a burst of RAW frames into one high-resolution image, bringing sharper texture and cleaner detail to all devices, even those without a 48MP sensor or ProRAW. Some features require Apple Intelligence or LUMA Club membership. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/