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e.l.f. Cosmetics and Skincare Vs. IPSY: Personalized Beauty

e.l.f. Cosmetics and Skincare vs IPSY: Personalized Beauty Usage & Stats

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories. JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad: • Earn points ANYWHERE you shop when you upload your receipt on the app. • Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. • Shop the latest drops and sales before anyone else with early access. • Enjoy a free gift and double points during your birthday month. • Level up your tier for more exclusive perks like free shipping for Icon members. BE EXTRA WITHOUT PAYING EXTRA. Get instant access to e.l.f. weekly ads, gifts with purchase and special offers on makeup and skin care. E.L.F. SHOPPABLE STORIES. Stay up to date with the latest drops and discover new holy grails. FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON. Virtually try on all your fave products and find your perfect shade matches. SWIPE TO LIKE. Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist. GET INSTANT HELP WHILE SHOPPING IN STORE. Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials and learn all about ingredients. ALWAYS STAY IN THE KNOW. Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales. KEEP TABS ON YOUR E.L.F. ORDER. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products. SHARE THE E.L.F. LOVE. Find makeup and skincare products & look straight from the product page or virtual try-on page. elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world! e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

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IPSY: Personalized Beauty

Discover personalized beauty products and express your unique beauty with IPSY! Home to Glam Bag, BoxyCharm, and Icon Box, IPSY is beauty’s best-kept secret. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you. Think of us as your go-to for insane insider prices on buzzworthy beauty that’s personalized for you, so you can play, explore, and express what makes you unique every day. Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership. From well-known and well-loved makeup brands to new, emerging beauty brands from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more. Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for your Glam Bag and 3 for your BoxyCharm and Icon Box!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership (you can even swap it for a full-size product you love more!) • See all your personalized products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can personalize the best products for you Join the IPSY fam and discover what it’s like to be part of something beautiful—a community that champions self-expression and is with you every step of your beauty journey, no matter what it looks like.