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Amazon Seller Tools
To Drive Sales and Visibility

Similarweb Shopper Intelligence is the ultimate Amazon Intelligence tool - providing unparalleled data granularity across:

• Category Performance
• Traffic Sources
• Shopper Behavior

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What makes our Amazon seller tools unique?

Data is key to succeeding on Amazon. Our Amazon seller tools provide unique traffic and shopper insights you need to maximize your sales and product visibility. The result? You’ll make smarter, data-driven decisions for your business.

Optimize traffic for higher Amazon rankings

• Boost views, and maximize sales with a full breakdown of internal (4) and external (5) traffic sources.

• Compare your performance to other brands and uncover new optimization opportunities.

• Improve product rankings by optimizing for high performing keywords.

Power-up your product research with data

• Get the breakdown throughout the category tree for flexible analysis in a few clicks.

• Easily identify growth opportunities with category classifications that mirror Amazon’s taxonomy.

• Gain insights into your competitors' performance with a unique brand-category analysis.

Unlock Amazon analytics for unique shopper insights

• Analyze viewership overlap with competitor product pages to run targeted campaigns.

• Balance acquisition and retention efforts by looking at key loyalty metrics.

• Evaluate your share of wallet by analyzing consumers’ baskets.

Why choose Shopper Intelligence?

Unparalleled Amazon category granularity

Best tool for traffic optimization

Unique insights into cross-shopping and loyalty behavior

1P vs. 3P split to fine-tune your sales strategy

Holistic analysis from DTC to marketplace data

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"With the help of Similarweb Shopper Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."

Daniel Zampini

Senior eCommerce Manager

FAQ

How can Similarweb’s Amazon seller tools boost my sales performance?

Similarweb Shopper Intelligence gives you critical insights into your sales data, helping you uncover new growth opportunities at a category and subcategory level. Leverage our unique brand and category deep dives to analyze performance, whatever your product specialty. Identifying growth opportunities with Shopper Intelligence is simple, as it aligns directly with Amazon’s category hierarchy.

How can you assist in keyword optimization for my product listings?

Our tools help you discover and leverage top-performing keywords so consumers see your product first on Amazon. You can optimize your product descriptions to rank higher in Amazon’s search results and invest in paid media for top-performing category keywords in your or for competitor brands.

How can I optimize for traffic on Amazon for my product listings?

Shopper Intelligence is the only market solution offering a full breakdown of product page traffic sources. Benchmark your marketing performance against the category average to find new ways of increasing product views or gain insight into competitors' marketing strategies to optimize for those channels.

Ready to grow your Amazon sales?

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Amazon Seller Tools To Drive Sales and Visibility