Similarly ranked sites
18
zappos.com
19
hm.com
20
zara.com
21
bloomingdales.com
22
dsw.com
zara.com Website Analysis for January 2026
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#1863
Country Rank
#45291
Category Rank
#202
Keep track of your competitors
See their traffic and performance metrics
Total Visits
112M
Bounce Rate
27.7%
Pages per Visit
11.53
Avg Visit Duration
00:05:59
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
zara.com Traffic & Engagement Analysis
zara.com's web traffic has decreased by 6.57% compared to last month. See all traffic & engagement stats for zara.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
6.57%
Bounce Rate
27.7%
Pages per Visit
11.53
Avg Visit Duration
00:05:59
Total Visits Last 3 Months
Compare zara.com to:
112Mzara.com
zara.com Web Traffic by Country
Which countries sent the most traffic to zara.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to zara.com - click below to discover all countries
Top Countries
United States
14.24%17.24%
Spain
10.71%18.03%
Poland
5.69%7.11%
United Kingdom
5.11%30.95%
Turkey
4.91%23.6%
Others
59.33%
zara.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. zara.com's audience is 32.97% male and 67.03% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female67.03%
- Male32.97%
zara.com Competitors & Similar Sites
Reveal zara.com top alternatives and find potential or emerging competitors. asos.com is the website with the highest similarity score to zara.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
zara.com Top Traffic Sources
The top traffic source to zara.com is Direct traffic, driving 58.26% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
58.26%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to zara.com
The top referral sites sending desktop traffic to zara.com.
Category Distribution
AI Chatbots and Tools
23.49%Coupons and Rebates
22.8%Fashion and Apparel
14.05%Ecommerce and Shopping - Other
6.04%Search Engines
4.83%Other
28.78%Top Referrals
Links from zara.com to Other Websites by Traffic Share
zara.com is sending desktop traffic to 196 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
22.89%Search Engines
15.25%Fashion and Apparel
11.24%Shipping and Logistics
9.12%Financial Planning and Management
6.08%Other
35.42%
Social Media Traffic to zara.com
zara.com gets most of its social media traffic from Youtube, followed by Facebook and Pinterest (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
22
Social Network Distribution