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wsj.com Website Analysis for February 2026
Breaking news and analysis from the U.S. and around the world at WSJ.com. Politics, Economics, Markets, Life & Arts, and in-depth reporting.
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Global Rank
#69744
Country Rank
#1929
Category Rank
#191
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Total Visits
74.9M
Bounce Rate
55.59%
Pages per Visit
2.38
Avg Visit Duration
00:03:01
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wsj.com Traffic & Engagement Analysis
wsj.com's web traffic has decreased by 14.92% compared to last month. See all traffic & engagement stats for wsj.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
14.92%
Bounce Rate
55.59%
Pages per Visit
2.38
Avg Visit Duration
00:03:01
Total Visits Last 3 Months
Compare wsj.com to:
74.9Mwsj.com
wsj.com Web Traffic by Country
Which countries sent the most traffic to wsj.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to wsj.com - click below to discover all countries
Top Countries
United States
81.88%10.69%
Canada
2.35%7.08%
China
1.4%6.11%
United Kingdom
1.17%11.53%
Germany
0.99%5.7%
Others
12.2%
wsj.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wsj.com's audience is 61.72% male and 38.28% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female38.28%
- Male61.72%
wsj.com Competitors & Similar Sites
Reveal wsj.com top alternatives and find potential or emerging competitors. cnbc.com is the website with the highest similarity score to wsj.com. Find out why - Click here to Analyze all competitors
wsj.com Top Traffic Sources
The top traffic source to wsj.com is Direct traffic, driving 71.63% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
71.63%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to wsj.com
The top referral sites sending desktop traffic to wsj.com.
Category Distribution
News & Media Publishers
71.94%Computers Electronics and Technology - Other
6.23%AI Chatbots and Tools
5.73%Investing
3.21%Dictionaries and Encyclopedias
1.8%Other
11.09%Top Referrals
Links from wsj.com to Other Websites by Traffic Share
wsj.com is sending desktop traffic to 269 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
20.87%Real Estate
11.98%Social Media Networks
4.8%Investing
4.56%News & Media Publishers
4.45%Other
53.33%
Social Media Traffic to wsj.com
wsj.com gets most of its social media traffic from X-twitter, followed by Linkedin and Reddit (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
22
Social Network Distribution