sco.ca.gov Website Analysis for February 2026
california state controller's office public web site (pws)
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Total Visits
1M
Bounce Rate
38.38%
Pages per Visit
3.85
Avg Visit Duration
00:02:59
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sco.ca.gov Traffic & Engagement Analysis
sco.ca.gov's web traffic has decreased by 8.05% compared to last month. See all traffic & engagement stats for sco.ca.gov in the past 3 months below
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Last Month Change
8.05%
Bounce Rate
38.38%
Pages per Visit
3.85
Avg Visit Duration
00:02:59
Total Visits Last 3 Months
Compare sco.ca.gov to:
1M
sco.ca.gov
sco.ca.gov Web Traffic by Country
Which countries sent the most traffic to sco.ca.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to sco.ca.gov - click below to discover all countries
Top Countries
United States
99.29%8.77%
Canada
0.09%
United Kingdom
0.09%37.21%
Australia
0.07%1.06%
Taiwan
0.06%165.7%
Others
0.39%
sco.ca.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. sco.ca.gov's audience is 46.61% male and 53.39% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female53.39%
- Male46.61%
sco.ca.gov Competitors & Similar Sites
Reveal sco.ca.gov top alternatives and find potential or emerging competitors. unclaimed.org is the website with the highest similarity score to sco.ca.gov. Find out why - Click here to Analyze all competitors
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Affinity
Category
Category rank
sco.ca.gov Top Traffic Sources
The top traffic source to sco.ca.gov is Direct traffic, driving 53.36% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.36%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to sco.ca.gov (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
unclaimed property california$2.73california unclaimed property$2.73surplus funds list$1.99unclaimed money california$1.39california unclaimed property search$2.8610.4K OthersSee more
Total Keywords10.4K
Referral Web Traffic to sco.ca.gov
The top referral sites sending desktop traffic to sco.ca.gov.
Category Distribution
Legal
34.44%Universities and Colleges
33.07%Banking Credit and Lending
16.47%AI Chatbots and Tools
7.78%Government
1.37%Other
6.86%Top Referrals
Links from sco.ca.gov to Other Websites by Traffic Share
sco.ca.gov is sending desktop traffic to 14 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
86.2%Accounting and Auditing
8.94%Government
4.33%Legal
0.19%Computers Electronics and Technology - Other
0.18%Other
0.17%
Social Media Traffic to sco.ca.gov
sco.ca.gov gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
3
Social Network Distribution