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opi.com
VS. opi.com
explore the official opi® site and discover the latest in opi nail polishes and gels, nail care systems, and nail art trends. get the latest and get inspired.
Global Rank
#97,851
3,714Showing Similarweb estimated data.
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Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Total Visits
486.7K
Bounce Rate
44.05%
Pages per Visit
3.67
Avg Visit Duration
00:02:05
- Company
- OPI
- Year Founded
- 1981
- Employees
- 501 - 1000
- HQ
- United States, California, Calabasas
- Annual Revenue
- $200M - $500M
- Industry
- Lifestyle > Beauty and Cosmetics
opi.com Traffic & Engagement Analysis
opi.com's web traffic has decreased by 3.42% compared to last month. See all traffic & engagement stats for opi.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
486.7K
Last Month Change
3.42%
Bounce Rate
44.05%
Pages per Visit
3.67
Avg Visit Duration
00:02:05
Total Visits Last 3 Months
Compare opi.com to:
46M
sephora.com
486.7Kopi.com
303.9K
beyondpolish.com
262K
essie.com
133.4K
orlybeauty.com
opi.com Web Traffic by Country
Which countries sent the most traffic to opi.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to opi.com - click below to discover all countries
Top Countries
United States
50.41%3.16%
United Kingdom
7.25%40.83%
Canada
2.55%4.7%
Australia
2.43%15.21%
France
2.34%3.19%
Others
35.03%
opi.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. opi.com's audience is 19.46% male and 80.54% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female80.54%
- Male19.46%
opi.com Target Audience
Audience interests reveal key details on the browsing interests of opi.com's visitors. opi.com's audience is interested in Computers Electronics and Technology > Social Media Networks & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingcommunitynewssocial networkcosmetics
opi.com Competitors & Similar Sites
Reveal opi.com top alternatives and find potential or emerging competitors. essie.com is the website with the highest similarity score to opi.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
opi.com Top Traffic Sources
The top traffic source to opi.com is Organic Search traffic, driving 46.41% of desktop visits last month, and Direct is the 2nd with 44.05% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
opi.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to opi.com (Desktop, worldwide)
Organic vs. Paid
Organic96.89%
Paid3.11%
Top Keywords
opi9.4KVOL: 91,050$0.55opi nail polish2.4KVOL: 46,530$0.78opi gel nail polish840VOL: 19,020$0.96opi nail envy723VOL: 16,100$0.63opi press on nails692VOL: 8,520$0.772.4K OthersSee more
Total Keywords2.4K
Referral Web Traffic to opi.com
The top referral sites sending desktop traffic to opi.com.
Category Distribution
Beauty and Cosmetics
17.28%Faith and Beliefs
6.83%Fashion and Apparel
6.83%Web Hosting and Domain Names
4.56%Business Services
2.92%Other
61.58%
Social Media Traffic to opi.com
opi.com gets most of its social media traffic from Reddit, followed by Instagram and Pinterest (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
5
Social Network Distribution