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marketingexperiments.com

Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager, HealthSpire, a startup within Aetna. He shared with us how he is challenging assumptions like these, and generating a big increase in leads in the process.

copyblogger.com

Learn what a content calendar is, how they can help you achieve your content goals, and how to create one for your team.

marketingsherpa.com

Know your worth. In our latest podcast episode, I talk to a marketing leader who shares one of the biggest personal mistakes from the first 10 years of her career – not negotiating her compensation package. If you are averse to negotiating, you may think this leader is a cutthroat, zero-sum, command-and-control businessperson. On the contrary, she is one of the nicest people I have ever interviewed – a not inconsequential characteristic in the current wave of resignations where data shows most workers will quit a mean, unappreciative boss. Get ideas for vendor selection, hiring, firing, compensation negotiations and much more. Listen in to hear what Michelle Burrows, CMO, Splashtop has learned in a career that has included managing teams ranging in size from three to 130.

marketingscoop.com

Discover whether BestProxy lives up to its reputation in our comprehensive review. We examine pricing, performance, features, and real-world testing to help