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carlsberggroup.com Website Analysis for February 2026
Established in 1847 by brewer J.C. Jacobsen, Carlsberg Group is one of the leading brewery groups in the world today, with a large portfolio of beer and other beverage brands.
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Global Rank
#288,09911,436
Country Rank
#77,81433,902
Category Rank
#313203
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Total Visits
124.5K
Bounce Rate
40.94%
Pages per Visit
2.42
Avg Visit Duration
00:00:48
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carlsberggroup.com Traffic & Engagement Analysis
carlsberggroup.com's web traffic has decreased by 17.99% compared to last month. See all traffic & engagement stats for carlsberggroup.com in the past 3 months below
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Last Month Change
17.99%
Bounce Rate
40.94%
Pages per Visit
2.42
Avg Visit Duration
00:00:48
Total Visits Last 3 Months
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124.5Kcarlsberggroup.com
carlsberggroup.com Web Traffic by Country
Which countries sent the most traffic to carlsberggroup.com lately? Where is their core audience from? Last month Germany was the top country sending desktop traffic to carlsberggroup.com - click below to discover all countries
Top Countries
Germany
16.97%4.73%
Denmark
12.99%8.91%
Cambodia
7.02%93.33%
United States
6.27%17.36%
United Kingdom
6.22%5.82%
Others
50.53%
carlsberggroup.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. carlsberggroup.com's audience is 42.28% male and 57.72% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female57.72%
- Male42.28%
carlsberggroup.com Target Audience
Audience interests reveal key details on the browsing interests of carlsberggroup.com's visitors. carlsberggroup.com's audience is interested in Computers Electronics and Technology > Social Media Networks & social network.
Top Categories
Other Visited Websites
Top Topics
social networkcommunitysocialsocial mediasocial networking
carlsberggroup.com Competitors & Similar Sites
Reveal carlsberggroup.com top alternatives and find potential or emerging competitors. carlsberg.com is the website with the highest similarity score to carlsberggroup.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
carlsberggroup.com Top Traffic Sources
The top traffic source to carlsberggroup.com is Organic Search traffic, driving 54.56% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
54.56%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to carlsberggroup.com
The top referral sites sending desktop traffic to carlsberggroup.com.
Category Distribution
AI Chatbots and Tools
30.55%Marketing and Advertising
11.41%News & Media Publishers
10.43%Jobs and Employment
9.8%Science and Education - Other
5.35%Other
32.46%
Social Media Traffic to carlsberggroup.com
carlsberggroup.com gets most of its social media traffic from Youtube, followed by and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
1
Social Network Distribution