February 2026
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Global Rank
#9,887
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Bounce Rate
33.59%
Pages per Visit
5.80
Avg Visit Duration
00:04:56
- Company
- Aviva
- Industry
- Finance > Insurance
Top 10 aviva.co.uk Competitors
The Top 10 Sites Like aviva.co.uk in February 2026 are ranked by their affinity to aviva.co.uk in terms of keyword traffic, audience targeting, and market overlap
Legal & General are a leading UK financial services provider, offering life insurance, pensions, retirement and investment services. Get a quote today.
- Company
- Legal & General
Global Rank
#47,998
513Bounce Rate
59.21%
Pages per Visit
2.01
Avg Visit Duration
00:01:13
Similarity Score
100%compare the market to find a better deal on your insurance, household bills and finances.
- Company
- Compare the Market
- Industry
- Finance > Insurance
Bounce Rate
30.36%
Pages per Visit
9.29
Avg Visit Duration
00:05:24
Similarity Score
97%Shared vision and values for success.
- Company
- AXA
- Industry
- Finance > Insurance
Global Rank
#72,689
4,127Bounce Rate
43.99%
Pages per Visit
2.98
Avg Visit Duration
00:02:16
Similarity Score
92%The most frequently asked questions about GoCompare’s service, setting up an account, and comparing quotes
- Company
- Gocompare.com Ltd.
- Industry
- Finance > Insurance
Bounce Rate
33.68%
Pages per Visit
6.66
Avg Visit Duration
00:05:29
Similarity Score
90%compare and save on over 40 products including car insurance, home insurance, credit cards, loans and energy. clever ways to save a lot, by doing very little.
- Company
- MoneySuperMarket
Global Rank
#6,588
733Bounce Rate
37.22%
Pages per Visit
4.82
Avg Visit Duration
00:04:09
Similarity Score
89%Read the most frequently asked questions about financial advice at HL. If you don’t find the answer you need, or need any extra help, just give us a call.
Global Rank
#6,545
444Bounce Rate
33.12%
Pages per Visit
7.44
Avg Visit Duration
00:06:34
Similarity Score
86%Complete our form and we’ll check if your eligible to sign up for an online account.
- Company
- Royal London
Global Rank
#38,379
892Bounce Rate
31.43%
Pages per Visit
7.15
Avg Visit Duration
00:03:53
Similarity Score
85%Investing can help give your savings the chance to grow. Learn more about investing with Standard Life, read guides and more here.
- Company
- Standard Life
Global Rank
#61,574
138Bounce Rate
30.33%
Pages per Visit
3.40
Avg Visit Duration
00:03:20
Similarity Score
83%LV= Liverpool Victoria™ official website. The UK's largest friendly society, founded in 1843, we offer Insurance, Life Insurance, Investments & Pensions.
- Company
- LV=
Global Rank
#64,076
2,646Bounce Rate
40.7%
Pages per Visit
3.65
Avg Visit Duration
00:03:08
Similarity Score
82%allianz insurance is one of the largest general insurers in the uk, providing insurance through brokers and partners.
- Company
- Allianz France
- Industry
- Finance > Insurance
Bounce Rate
30.7%
Pages per Visit
8.62
Avg Visit Duration
00:05:06
Similarity Score
80%aviva.co.uk's top 5 competitors in February 2026 are: legalandgeneral.com, comparethemarket.com, axa.co.uk, gocompare.com, and more.
According to Similarweb data of monthly visits, aviva.co.uk’s top competitor in February 2026 is legalandgeneral.com. aviva.co.uk 2nd most similar site is comparethemarket.com, and closing off the top 3 is axa.co.uk.
gocompare.com ranks as the 4th most similar website to aviva.co.uk and moneysupermarket.com ranks fifth in February 2026.
The other five competitors in the top 10 list are hl.co.uk, royallondon.com, standardlife.co.uk, lv.com, and allianz.co.uk.