academic.oup.com Website Analysis for February 2026
Oxford Academic
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Total Visits
15.6M
Bounce Rate
27.4%
Pages per Visit
3.55
Avg Visit Duration
00:02:58
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academic.oup.com Traffic & Engagement Analysis
academic.oup.com's web traffic has increased by 4.33% compared to last month. See all traffic & engagement stats for academic.oup.com in the past 3 months below
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Last Month Change
4.33%
Bounce Rate
27.4%
Pages per Visit
3.55
Avg Visit Duration
00:02:58
Total Visits Last 3 Months
Compare academic.oup.com to:
15.6M
academic.oup.com
academic.oup.com Web Traffic by Country
Which countries sent the most traffic to academic.oup.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to academic.oup.com - click below to discover all countries
Top Countries
United States
33.66%24.03%
United Kingdom
8.79%12.28%
Canada
3.98%20.47%
India
3.8%7.39%
Germany
3.56%3.57%
Others
46.21%
academic.oup.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. academic.oup.com's audience is 33.78% male and 66.22% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female66.22%
- Male33.78%
academic.oup.com Target Audience
Audience interests reveal key details on the browsing interests of academic.oup.com's visitors. academic.oup.com's audience is interested in Science and Education > Universities and Colleges & research.
Top Categories
Other Visited Websites
Top Topics
researchuniversitynewsscienceeducation
academic.oup.com Competitors & Similar Sites
Reveal academic.oup.com top alternatives and find potential or emerging competitors. sciencedirect.com is the website with the highest similarity score to academic.oup.com. Find out why - Click here to Analyze all competitors
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Affinity
Category
Category rank
academic.oup.com Top Traffic Sources
The top traffic source to academic.oup.com is Organic Search traffic, driving 50.9% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
50.9%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to academic.oup.com.
Category Distribution
AI Chatbots and Tools
41.1%Medicine
4.07%Biology
2.96%Science and Education - Other
2.11%Dictionaries and Encyclopedias
1.88%Other
47.87%Top Referrals
Links from academic.oup.com to Other Websites by Traffic Share
academic.oup.com is sending desktop traffic to 256 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Science and Education - Other
69.11%Social Sciences
14.41%Search Engines
8%Printing & Self Publishing
3.33%Biology
2.03%Other
3.13%
Social Media Traffic to academic.oup.com
academic.oup.com gets most of its social media traffic from ResearchGate, followed by Youtube and Linkedin (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
20
Social Network Distribution