Nielsen Mobile App app analytics for February 14

The Nielsen Mobile App is your opportunity to be a part of the research we do here at Nielsen. Your participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. With your help, Nielsen and our clients will better understand mobile device trends such as app usage, website visits and how much time is spent viewing content. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Note that our app uses an on-device local VPN to collect high level mobile web and app usage information such as timestamp and URL for media research purposes. Our app also uses Foreground Services to connect with and locate panelists’ wearable devices via bluetooth (which are provided by Nielsen), and sync with a Nielsen backoffice on a regular interval to collect and process data - both of which are critical features of the app and core components of participation. In addition, the App serves as a tool for panelists to manage their account, including accessing their rewards. You can access our Privacy Policy here: https://markets.nielsen.com/global/en/legal/privacy-statement/nielsen-panel-app-privacy-notice/ If you have any questions, you can contact our support team at: us.support@digitalpanels.nielsen.com