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Principal® app analytics for March 24
Principal®
- Principal Financial Group, Inc.
- Google Play Store
- Free
- Finance
The updated Principal® app makes it easy to keep on top of your retirement savings and gain insights to help you reach your financial goals. Download and use the app to:
• Complete simple transactions and quick check-ins: view account balances, roll over funds, change contributions, adjust investments, and more
• Discover financial education to help build your confidence and make progress in budgeting, saving, debt payoff, and more
• Learn from tools like our personalized Retirement Wellness Score to see how you’re tracking toward your retirement goals
• Find your insurance information
The availability of information and functionality will vary depending on your plan type(s).
To make changes not available on the app, visit principal.com.
Some screens may contain more information than is illustrated in the samples.
This document is intended to be educational in nature and is not intended to be taken as a recommendation.
Insurance products and plan administrative services provided through Principal Life Insurance Co., a member of the Principal Financial Group®, Des Moines, IA 50392.
Visit our online privacy policy at https://www.principal.com/privacy-policies
© 2025 Principal Financial Services, Inc.
3729939-072024
Principal® Usage Rank
The usage rank is based on Similarweb's algorithm that calculates current installs and active users over a 28-day period.
All Categories in
United States#1,415
Finance in
United States#131
Daily active users
Analyze usage patterns of Principal® users by viewing Principal® downloads and daily active users over time.
Users
Analyze usage patterns of Principal® users by viewing Principal® downloads and daily active users over time.
Unlock daily active usersJanFebMar
Principal® Ranking Stats Over Time
Similarweb's Usage Rank & Google Play Store Rank for Principal®
Usage Rank
Store Rank
Rank
Principal® Ranking by Country
Counties in which Principal® has the highest ranking in its main categories
Users Interests & Top Categories
Top categories and apps used by Principal® users
Top categories
Affinity
Top apps within the category
More apps
23%
8%
8%
7%
Top Competitors & Alternative Apps
Apps with a high probability of being used by the same users, from the same store.
inKind
inKind
myCigna
Cigna
Fifth Third: 53 Mobile Banking
Fifth Third Bank
USAA Mobile
USAA
March 24, 2025