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How homewares brand over&back outsmarted competitors for a successful Amazon launch

In this webinar, you’ll hear how over&back used data from Similarweb’s Shopper Intelligence platform to map out its sales strategy – and how you can too. 

We cover:

  • The real story behind over&back’s leap into ecommerce and Amazon dominance
  • Smart strategies to maximize category potential
  • Nailing product assortment by tapping into consumer preferences and trends
  • Data-driven moves businesses need to be able to scale on Amazon
  • How competitive benchmarking leads to higher conversions and bigger basket sizes

Don’t miss this chance to gain a competitive edge. You’ll walk away with actionable insights that drive conversions, increase basket sizes, and fuel long-term growth.

About the speakers:

Neha Jainve
Neha Jainve
Principal Product Marketing Manager Similarweb

Neha is a seasoned digital marketer, with over a decade of marketing experience, who is passionate about creating data-driven stories. She has worked with organizations like The Guardian and Sony Entertainment to bring exciting brand stories to life.

Laura Fischer
Laura Fischer
Vice President of Merchandise & Product Development over&back

Laura has 30 years of experience covering roles in both merchandising and product development. Her experience has included retail stores (Williams-Sonoma) as well as e-commerce for both branded and private-label businesses.

Rachel Dietrich
Rachel Dietrich
Senior Director of Ecommerce over&back

Rachel has 14+ years of experience driving growth through merchandising, product development, and marketing in ecommerce, CPG, and retail. She has previously led initiatives at brands like Shutterfly, Jack Link's, achieving double-digit revenue growth and launching successful new product segments.