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The digital advertising space is seeing massive disruption right now. When change is the norm, you have to be prepared to come out ahead. 

Our Head of Publishers Jackie Lee sat down with AdAge and experts from the world of agencies and publishers to share how marketers can adjust their practices to respond to changes in consumer targeting. The end goal? Give you the tools you need to keep you succeeding in an evolving market. 

Topics covered include:

  • Approaches to privacy changes including IDFA and the delay of Chrome’s cookie deprecation 
  • Addressing core data challenges and structures to ensure data quality
  • Future-proofing advertising and marketing with strategies that are  adaptable, scalable, and resilient 
  • Creating action and experimentation-oriented marketing channels 
Jackie Lee
Jackie Lee
Head of Publishers Similarweb

Jackie is the Head of Publishers at Similarweb. Her background is in digital marketing and audience strategy and recently joined the company from The New York Times. Jackie helps clients in the publisher industry uncover actionable insights to inform editorial decisions, bolster ad sales, and meet subscriptions goals. She is based in New York.