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Benchmarking: The complex and often-forgotten task on your marketing to-do list.

However, it’s invaluable to businesses like yours.

From SEO and PPC to influencer marketing, it can be hard to know which are the winning channels to focus on and what KPIs should be set. In this webinar, we’ll walk you through how to benchmark effectively as a marketer, with help from special guests at HypeAuditor. 

Our experts will show you how to use data to effectively benchmark your marketing performance and goals, to make sure you’re: 

  • Focusing on the *right* channels for your audience 
  • Using strengths and weaknesses to optimize your strategy
  • Gaining a competitive advantage against key industry players
  • Driving traffic and conversions for a higher ROI in marketing

With the right approach to benchmarking, you can: 

  Contextualize your performance and goals

  Find more opportunities for brand growth and awareness

  Spot and avoid mistakes others in your field are making

Speakers:

Yaara Zajicek
Yaara Zajicek
Global Marketing Team Lead Similarweb

Yaara Zajicek is the Global Marketing Team Lead at Similarweb, plays a leading role in shaping the strategy and overseeing the implementation of campaigns for various solutions. She brings profound understanding and hands-on experience to drive impactful business outcomes through her strategic marketing plans.

Ryan Hilliard
Ryan Hilliard
SVP of Marketing HypeAuditor

Ryan Hilliard is the SVP of Sales and Marketing, Americas at HypeAuditor, an influencer marketing analytics platform. His 12+ years of experience in marketing and sales leadership rolls span B2B, B2C and Enterprise markets, working on both the agency and brand side to drive sustainable growth and powerful insights. Ryan is based in Raleigh, NC, USA, and spends his time with his wife and 3 children.