Similarweb vs. Stackline: What Makes Shopper Intelligence Stand Out

The ultimate Amazon intelligence tool—no complexity, best-in-class UI, and actionable insights across:
✓ Traffic sources
✓ Category and brand sales
✓ Shopper behavior

Based on 1,000 reviews

Grow your business with Shopper Intelligence.

5 quick reasons to choose Shopper Intelligence

  • Best tool for traffic optimization
  • Unparalleled Amazon category granularity
  • Insights into cross-shopping and loyalty behavior
  • 1P vs. 3P split to fine-tune your sales strategy
  • Holistic analysis from DTC to marketplace data
Shopper Intelligence Data
REASON #1
Amazon traffic optimization done right
Get a detailed breakdown of your channels' performance and compare your brand against the entire category and competitor to uncover growth opportunities and optimize your Amazon strategy.
Features

Amazon traffic sources breakdown

Drive views, and maximize sales with full breakdown of internal (4) and external (5) traffic channels

Available
Only high-level snapshot

Competitive Analysis in Amazon

Select up to 3 brands to unlock competitor traffic optimization tactics

Available
Absence

Benchmarking

Benchmark your performance against category averages to spot new optimization opportunities on Amazon.

Available
Absence
REASON #2

Crack the Amazon code with unparalleled category analysis

Experience best-in-class UI, and accelerate your speed to insights.
Features

Category Depth

Get 4-5 level depth of category granularity in the best in class UI

Available
Not readily available

Amazon Taxonomy

Easily navigate through multiple layers of category hierarchy, perfectly mirroring Amazon's structure

Available
Absence

Brand and Category Analysis

Enables brands to analyze sales performance within specific categories

Available
Absence
REASON #3

Unlock unique cross-shopping and loyalty insights

Access unique data based on shopper behavior, and enhance customer acquisition and retention strategies.
Features

Cross-shopping

Analyze % viewership overlap with 4 key competitor product pages to run targeted campaigns

Available
Absence

Basket Analysis

Analyze your share of wallet by understanding your brand’s share out of the average order value

Available
Absence

Loyalty Metrics

Analyze purchase frequency, new vs. returning customers. subscribe and save rate to fine-tune your customer retention strategy

Available
Absence
REASON #4

Maximize profits by mastering 1P vs. 3P sales

Reduce sales leakage by analyzing the split between your brand’s 1P and 3P sales.

Stackline lacks 1P vs. 3P sales analysis, preventing you from identifying top 3P sellers and optimizing your strategy to boost 1P sales.
REASON #5

Holistic analysis from DTC to marketplace data

Leverage data from 100M+ websites to benchmark your performance against DTC competitors and tap into 1B+ Google and Amazon search terms to capture more traffic.

Stackline offers only marketplace data, missing the robust analysis needed to boost your sales.
Similarweb is rated the best on G2
Out of 3,395 eligible products for G2’s 2024 Best Software Awards, Similarweb made it into 150+ different ranking reports and was ranked #33 for the top 100 best software products.
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Sell More on Amazon with 
Shopper Intelligence

Don’t just compete—thrive! Choose Shopper Intelligence over Stackline and watch your brand sales grow on Amazon.