The #1 Ecommerce Analytics Solution for Brands and Retailers
See what drives ecommerce performance with real-time insights into shopper behavior, sales trends, and traffic for any competitor.
Trusted by the Best and Brightest Digital Brands
Solving the toughest ecommerce challenges
Lack of marketplace visibility
Track sales, traffic, and share at the category, brand, and product level.
Guessing shopper intent
See actual shopper behavior, from browsing to buying, down to SKU level.
Ensuring retail media ROI
Discover top-performing keywords and competitor ad strategies.
Fragmented data sources
Replace siloed dashboards with a single, consistent view of your category.
Everything you need in one ecommerce analytics platform
Performance Benchmarking
See how your brand stacks up
Amazon is your lens into your market, even if you don’t sell there. Benchmark competitor and category performance to spot emerging threats, identify whitespace, and refine your strategy with granular competitive data.
Shopper Behavior Insights
See how shoppers think and buy
Understand the "why" behind every purchase. Retail Intelligence shows how consumers browse, buy, and cross-shop between brands, so you can improve conversion, optimize loyalty, and launch products with confidence.
Traffic & Visibility Breakdown
The shopper journey from search to purchase
Understand how shoppers discover products. Get full transparency into Amazon traffic sources like paid search, Google, referrals, and on-site performance. Identify which keywords lead to the most product views, for both you and your competitors.
Retail Media Optimization
Find high-impact keywords before your competitors
See which keywords competitors dominate and how much they’re paying to do it. Understand the paid/organic mix, monitor CPC, and find high-value keywords they’ve missed, so you win more visibility for less.
Product & Assortment Planning
Perfect your product strategy
Use SKU-level data with Amazon’s taxonomy or your own custom categories to track sales, pricing, and revenue. Identify whitespace, reduce cannibalization, and prioritize high-opportunity products. Tracking Amazon product and category performance guides smarter assortment decisions across all channels.
Teams that need visibility into ecommerce performance
Ecommerce
Own performance across Amazon and retail marketplaces, focusing on sales, visibility and conversion.
Ecommerce
Track category, brand, and SKU-level performance in one place- Monitor competitor pricing, assortment and share of shelf
- Identify high-impact keywords driving product discovery
- Optimize listings and merchandising based on real shopper behavior
Digital marketing
Responsible for driving traffic and maximizing return from paid and organic channels.
Digital marketing
- Find competitor keyword strategies
- Optimize paid vs. organic mix to improve efficiency
- Identify high-value keywords to capture demand
- Track which channels and campaigns drive the most product views
Category and merchandising
Shape product assortment, pricing and promotional strategy across channels.
Category and merchandising
- Identify whitespace opportunities and emerging category trends
- Track demand shifts and product-level performance
- Reduce cannibalization across similar SKUs
- Make smarter pricing and promotion decisions using real market data
Strategy and insights
Deliver market context and actionable insights to guide business decisions.
Strategy and insights
- Benchmark brand performance against competitors and category leaders
- Analyze cross-shopping behavior and brand switching trends
- Understand how shoppers move from discovery to purchase
- Provide a single source of truth across fragmented data sources
Unmatched Amazon coverage
Retail Intelligence gives you a complete view of your market:
- Deep marketplace taxonomy: Navigate 4–5 category levels on Amazon for more accurate analysis by subcategory, product niche, or long-tail segments.
- Real behavioral signals: Base your strategy on actual shopper activity, including clicks, conversions, and cross-shopping, not modeled projections.
- Weekly SKU-level granularity: Monitor changes in sales, traffic, rank, and pricing at the product level to react fast and stay competitive.
- Cross-retail visibility: Benchmark your performance across Amazon and other major retailers to optimize your own strategy.
- No setup required: Get immediate value with plug-and-play access - no integrations, feeds, or onboarding delays.
More Retail Intelligence use cases and features
Amazon Sales Performance
Track sales performance, pricing and trends on Amazon to see how products perform over time.
Category Management
Identify winning brands, fast-growing products and improve assortment and pricing strategies by tracking category performance
Cross-Retail Analytics
Gain visibility into retailer performance, traffic trends and shopper behavior to guide smarter retail and partnership decisions.
Marketplace Optimization
Identify demand trends, competitive gaps and opportunities to increase visibility and sales across online marketplaces.
On-site Search Optimization
Master marketplace visibility with data-driven insights into shopper search behavior, keyword performance, and competitive positioning across Amazon and other marketplaces.
Amazon Store Optimization
Improve Amazon store performance by understanding shopper journeys, content effectiveness and traffic-driving opportunities.
Amazon Keyword Research Agent
Discover impactful Amazon keywords using AI-driven insights to prioritize optimization and spot any missed keyword opportunities.
Consumer Analytics
Understand who your shoppers are, how they behave and what influences their decisions across digital channels.
Consumer Demand Analytics
Track shifts in consumer demand to forecast trends, evaluate product potential and identify emerging opportunities early.
Shopper Behavior
Analyze how shoppers discover, research and purchase products to optimize experiences across the entire buying journey.
Related Resources
“Similarweb's Retail Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, on-site search consumer behavior, and competitor dynamics - all in one view.”
Ben Kaminski
Co-Founder & Chairman | Essor
"With the help of Similarweb Retail Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Retail Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
Retail Intelligence provides deep coverage of Amazon (US, UK, DE, FR, and more), offering weekly tracking across brands, categories, and SKUs. It also includes cross-retail insights for major online retailers like Walmart.com and Target.com, providing a unified view to benchmark performance and visibility for both marketplace-first brands and omnichannel retailers.
You get access to weekly, SKU-level data – including product sales, rank, pricing, conversion rate, traffic volume, and shopper behavior. Our Amazon taxonomy goes 4–5 levels deep, giving you precision down to subcategory and niche levels. You can analyze performance by individual products, brand aggregates, or custom views aligned to your go-to-market structure.
No technical setup is required. Retail Intelligence is a SaaS platform that works out of the box. Just log in, select your categories or competitors, and start exploring. There’s no need for tagging, pixel placement, or uploading internal sales files.
Yes. You can benchmark your brand against any competitor selling in your space. Analyze market share, sales trends, keyword visibility, traffic mix, and shopper behavior for both your products and your competitors - all within the same dashboard. Great for category management, media planning, and competitive response.
Yes. You can benchmark your brand against any competitor selling in your space. Analyze market share, sales trends, keyword visibility, traffic mix, and shopper behavior for both your products and your competitors - all within the same dashboard. Great for category management, media planning, and competitive response.
