The go-to solution for Marketplace Intelligence
Based on 1,000 reviews
Grow your business with Shopper Intelligence.
Convert Shopper data into insights and
insights into actionable strategies
Get unified cross-retail analytics
- Identify top-performing categories to refine your channel management strategy.
- Benchmark your performance against competitors for a comprehensive view of market share.
- Leverage top searched keywords across retail sites to refine paid search tactics.
Analyze consumer demand with unparalleled granularity
- Monitor consumer purchases to track demand changes, seasonality, and pricing effects.
- Determine market share and analyze competitive positioning.
- Optimize product assortments and category investments at the category, subcategory, and product level.
Boost product visibility to drive more clicks
- Refine marketplace SEO strategy and optimize PDF listings by leveraging keywords searched by consumers.
- Get higher ROI for your retail media strategy by aligning your keyword strategy with top consumer trends.
- Tailor marketing campaigns based on cross-shopping consumer behavior to increase product views.
Maximize traffic on product pages
- The only solution in market that offers a full breakdown of traffic sources driving product views.
- Easily benchmark your marketing performance against the category average or previous year.
- Gain insight into competitors' marketing strategies to optimize for those channels.
Why choose Shopper Intelligence?
- Unparalleled category granularity on Amazon
- Best solution for traffic optimization
- Unified view of cross-retail analytics
- No setup needed, easy to use
- Holistic view of the shopper's journey, including your site, competitors and marketplaces
Experience Similarweb Shopper Intelligence in 90 seconds
"With the help of Similarweb Shopper Intelligence, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."
Daniel Zampini
Senior eCommerce Manager
"What's unique about Similarweb Shopper Intelligence is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."
Jason Molina
General Manager, eCommerce & Marketplaces
FAQs
-
Similarweb’s marketplace solution mirrors Amazon's taxonomy exactly, offering detailed category granularity down to 4-5 levels and providing product-level metrics. This enables enhanced sales performance analysis, informing better product assortment decisions.
-
Shopper Intelligence helps you enhance product visibility on marketplaces by highlighting top keywords by search volume and clicks at category and brand level. You can enhance PDP listings and drive organic traffic to your product pages or refine your retail media strategy by identifying top consumer trends.
-
Shopper Intelligence is the only solution in the market that offers a full breakdown of product page traffic sources contributing to a brand's product views. You can benchmark your marketing performance against the category average to find new ways of increasing product views or gain insight into competitors' marketing strategies to optimize for those channels.
-
We can provide marketplace analytics across major retail sites like Amazon, Walmart, Target, Best Buy and many more. Please get in touch with us to learn more about our cross-retail offering.