What SEO tools does Similarweb have?

Similarweb offers a comprehensive suite of SEO tools covering all core use cases: keyword research, rank tracking, technical SEO site audits, competitive analysis, audience and industry research, and backlink analysis.

What makes the Similarweb SEO tools unique?

Our data is unique and the most powerful on the market. We invest in the best data scientists and refresh our databases daily, providing our customers with the freshest and most granular data available. Our real user data goes beyond general traffic and engagement; we track data on a keyword and click basis, enabling SEOs to make decisions based on what is really happening on the SERP.

Where is Similarweb data from?

Similarweb's SEO suite is powered primarily by our Search 3.0 data. This dataset is a unique blend of real user data (from advanced and extensive clickstream tracking), SERP data, and traditional sources such as Google and open sources.

Do I get access to the rest of Similarweb?

Yes, the SEO tools are included in the full Similarweb suite. This full-stack Web Intelligence tool provides data and insights on audiences, channels, and industries. In addition to the suite of SEO tools, it includes marketing, market research, and audience features that enable SEO teams to understand the whole landscape more comprehensively.

Home Digital Marketing IntelligenceSEO Tools

The SEO Toolkit You’ve Been Waiting For

Backed with the freshest and most granular data on the market, your search for a full-stack, future-proof SEO tool is over. Say hello to more organic traffic with Similarweb.

Start your free trial

Similarweb SEO tools - The ultimate all in one SEO solution

Organic rank, visibility and traffic are declining. But the opportunities to win are still there if you have the right SEO tool

Don’t let changes take away your traffic share. Similarweb’s SEO suite keeps an eye on Google and the SERPs, then presents opportunities to you.

Experience daily, fresh data on keywords, searches, competitors, and industries so you can gain and maintain a competitive edge in an unstable, dog-eat-dog landscape.

Gain more organic traffic with data-driven insights and easy-to-use SEO tools

Get the freshest most accurate keyword data with Similarweb SEO tools

Discover the traffic-driving keywords you need to target

Enter a world of fresh keywords and see accurate monthly search volume (MSV) along with Last 28 Day searches to find keywords that are on the up and drive actual traffic.

Learn more about Keyword Generator

Rank tracking is easy with Similarweb SEO tools

Monitor and improve your ranking performance with precision

See all of your competitors, the whole SERP landscape (yes, that includes paid), and track where you rank with precision.

Learn more about our Rank Tracker

Audit any website with Similarweb SEO tools

Technical audit to improve your performance

Run thorough site audits on your website or sections of your site. Our premium tool runs on our own servers and provides a prioritized list of actions, along with traffic funnel analysis so you can focus on your changes having impact on rank, traffic, and ROI.

Learn more about Site Audit

Analyze backlink performance with Similarweb SEO tools

Build out and strengthen your backlink profile

Review the full backlink profile of any website. Get the big picture to assess quality, quantity, TLDs and more over time. Or go granular with daily updated daily on the backlinks themselves.

Learn more about Backlink Analytics

Elevate your SEO strategy with the industry’s most powerful data and drive real business impact

Uncover your competitors’ SEO strategies

Get a bird's eye view of your competitors and industry players, but also go deeper: see the content types, pages, links, keywords, or technical SEO aspects they are prioritizing and driving impact from.

See organic clicks over time with Similarweb SEO tools

Be the first to optimize for new searches

Ranking number one is hard, but did you know one in every six searches is new? This creates opportunities to rank before the landscape gets competitive. Our ‘Last 28 Days’ and ‘Trending’ filters show you the up-and-coming terms in your niche other tools miss – and, more importantly, your competitors aren't aware of.

Get the freshest keyword data with Similarweb SEO tools

Go beyond SEO into Holistic Search

SEO is no longer an island. Our tools are designed for strategic SEOs to access full SERP data and even paid spend data for competitors. Understand which keywords suit which Search channel and the best tactics to deploy for maximum ROI.

Analyze any SERP with Similarweb SEO tools

Predict how demand trends impact organic traffic

See in-depth traffic analysis of any keyword in the world, who ranks for it and how it has historically performed. Go broader and compare keyword set trends over time to understand if demand is going up or down for SEO and your business overall.

Predict demand and organic traffic trends with Similarweb SEO tools

FAQs

Similarweb offers a comprehensive suite of SEO tools covering all core use cases: keyword research, rank tracking, technical SEO site audits, competitive analysis, audience and industry research, and backlink analysis.
Our data is unique and the most powerful on the market. We invest in the best data scientists and refresh our databases daily, providing our customers with the freshest and most granular data available. Our real user data goes beyond general traffic and engagement; we track data on a keyword and click basis, enabling SEOs to make decisions based on what is really happening on the SERP.
Similarweb's SEO suite is powered primarily by our Search 3.0 data. This dataset is a unique blend of real user data (from advanced and extensive clickstream tracking), SERP data, and traditional sources such as Google and open sources.
Yes, the SEO tools are included in the full Similarweb suite. This full-stack Web Intelligence tool provides data and insights on audiences, channels, and industries. In addition to the suite of SEO tools, it includes marketing, market research, and audience features that enable SEO teams to understand the whole landscape more comprehensively.