The State of Mass Market Retailers

Consumable goods are in, durable goods are out

In the last year, we’ve seen a decline in total visits to some of the top Mass Market retailers, including Best Buy, Walmart, and Target

But this doesn’t mean that online shopping habits are in decline. 

Rather, it’s clear which products consumers prefer buying in person in a post-pandemic world compared to those that people are comfortable buying online. 

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