Even though digital native D2Cs have grown since the start of COVID-19, we’re starting to see just how massive a shadow Amazon casts.
It is without a doubt the de facto search engine for eCommerce in the U.S., growing fastest in categories like jewelry, furniture, and perishables, which once gave D2C brands a leg up.
As a result, we’re seeing Digital Natives, legacy brands, and other players adopt new strategies to try to keep up with, fend off, and wean themselves from Amazon.
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