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Online Travel Agencies (OTAs) have transformed the way that we search for and book travel. Similarweb’s latest report analyzes leading OTAs in the United States for the 12 months between June 2015 and May 2016, revealing their different marketing strategies and offering insights about how the industry is changing.
The report’s chief focus is SEO since search is such an important part of how OTAs get traffic. Similarweb data reveals which search words deliver the highest volume of traffic to OTAs, and which are the most competitive search terms.
What else you’ll find in the report:
- Which referrers drive the most traffic to OTAs
- What is the volume of outgoing traffic from OTAs
- How much do OTAs spend on paid search