6,000 Websites.
1 Report.
Your Benchmarks.

Setting the standard for informed decision-making, optimized campaigns, and improved ROI, both now and in 2025.

Similarweb + HypeAuditor Insights

Using the power of data to deliver the essential marketing insights you need

Here’s the second installment of our exclusive benchmarking series with HypeAuditor. It puts the microscope on big industry digital performance across several multi-channel categories.

You'll uncover the mission-critical trends, marketing channels, and best practices you need to drive your strategy forward.

Download both reports and get key industry benchmarks for:

12
industries

Banking, air travel, media, and more

6K
websites

Industry leaders and up-and-coming players

8
channels

From organic and paid to influencer marketing

Here are some of the stats from all industries over the first half of 2024 (YoY) on desktop:

Paid marketing is up and contributed to a 1% increase in traffic
Direct traffic has risen by 2.3%, highlighting the growing correlation between brand awareness and traffic
Visit duration or the average time spent on site, is down by 1% across desktop sites
Pages per visit have risen by 3.5% as people look at more pages

Take a look inside:

* By downloading the report, you agree that your information will be shared, and you may receive emails from Similarweb’s partner, HypeAuditor.

The data providers:

Similarweb is a digital Intelligence platform that empowers brands and retailers to grow their digital market share by aggregating insights from real-user online behavior sourced from direct measurement, contributory networks, metered panels, data partnerships, and public data extraction.
HypeAuditor is an influencer marketing platform with a simple mission: to make influencer marketing effective, transparent, and pain-free with accurate data that aids both brands and content creators alike. HypeAuditor offers a variety of tools and features that can help solve acute challenges or serve as an all-in-one suite to simplify your influencer marketing strategy.

6,000 Websites. 1 Report. Your Benchmarks.