Most sales organizations spend a lot of time and money making sure they have a sizeable amount of leads to work with, and then verifying, enriching, and qualifying them. This attention to detail in the early stages of the sales funnel exists to ensure higher efficiency, improve closing rates, and lower churn rates as you continue further down the funnel.
In this report, we explore the idea behind constant lead enrichment as a central function of lead qualification, ICP, and how it can help your business by ensuring you are not missing out on business opportunities.