The online job market is booming – in July 2021 there were 2 billion total visits to career websites. That’s up 12% from the previous year. But increased traffic means more competition to capture potential applicants and convert them.
Struggling to define your audience, and engage with them properly? Our audience analysis guide maps out the tools and metrics you need.
Read now and learn how to:
- Identify your target audience with four different types of analysis
- Measure and track key data, like audience overlap, demographics, and loyalty
- Benchmark your engagement metrics and website performance against competitors
Here’s a sneak peek of what you’ll find inside: