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Online search is a major indicator of a website’s success, and all the more so in the case of e-commerce sites. The search marketing strategies of three categories of leading US retailers provide SEO managers a glimpse into how a combination of paid and organic search is the key to attracting the most relevant clients.
In this report, we compare three different categories of leading department stores: luxury, traditional, and mid-market, and analyze how their search strategies differ.
What you’ll find in this report:
- How different department stores use paid and organic search
- What are the leading search terms that drive traffic to different department stores
- Where traffic to department stores comes from
Download the full report to learn more