Our industry expert serves up insights on Amazon’s cold cereal category in her latest report covering the staple breakfast food.
Want to compete in Amazon’s cereal category?
Here are some highlights to give you an edge:
- Consumer staple in every season: Cold cereals are increasingly popular, showing steady growth over time.
- Shoppers are high-intentioned: The category averaged a 37% conversion rate over the last 12 months.
- Strong customer loyalty: Consumers with more than five transactions account for more than a third of all purchases.
- Leading, legacy brands: General Mills won a quarter of the category’s revenue over the last 12 months. Kellogg’s is its most direct competitor.
- Keto king: Catalina Crunch capitalized on the increasing popularity of “keto cereal,” the top non-branded term for the category, after “cereal.”
Get the big picture of the cold cereal performance on Amazon by downloading the full report.
