SEO rank tracking
The Ultimate Rank Tracker
Uncover daily trends, easy-wins and deep competitive insight with Similarweb’s superior rank tracker. Backed with advanced visibility and click metrics, tags, SERP and competitor reports.
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Monitor your keywords, your competitors and Google
Gain strategic oversight of the SERP landscape, your and your competitors’ performance to reveal tactical opportunities to rank higher
Track your performance daily and over time
On mobile and desktop, from country down to city or zip code - track the rank of your business’ most important keywords. Get click data (fresh everyday) for each keyword, URL or tag group, so you can see – with unrivaled accuracy – how ranking equates to traffic.
Reveal actionable insights to climb the SERPs
Our rank tracker serves up SEO insights on a plate. Two pages ranking for the same keyword? We’ll flag it. Key terms owned by your competitors? We’ll tell you. SERP features or opportunities to rank higher? We’ll highlight. Dropped rankings? We have a filter for that.
360° competitor tracking
The competitor report shows every single website that ranks for the keywords you’re tracking - whether they are known to you or not. Filter by specific terms or tags to get a more granular view and see our historic ranking quadrant to visualize share of search over time.
Track the whole SERP
See SERP features that are present, and what percentage you own, and more specifically: see which keyword and page ranks within each SERP feature. Also see how the whole SERP is made up - organic, paid and features, so you know where to channel your efforts.
Monitor your local rankings
Zero in on your target audience and target SERP with our local SEO tracking. We cover 190 countries and show you the SERP makeup and features specific to your target location. Optimize your local SEO strategy with fresh data and competitive ranking insight.
The ingredients that make our Rank Tracker so good…
Track any location and/or device
Track from country to zip code, across different devices
Universal rank
See your organic position and SERP position for every keyword and page
Weighted average position
For a more realistic view of your position within the SERP
SERP visibility
See your SERP visibility over time and against a competitor set
MSV and click data
Superior MSV and click data for industry-leading data accuracy
Filters
Advanced filters to sort by declining keywords, opportunity keywords and more
Tags and target URLs
Group your keywords by tags and/or target URLs for greater granularity
Rank reports
Track keyword performance across 5 insight-rich reports
Competitor rank data
Switch your tracked competitors and get historical data immediately backfilled
FAQ
What is a rank tracking tool?
A rank tracker monitors a set of keywords and reports on the position of those keywords in the search engine results page (SERP). A good rank tracker, like Similarweb, will allow you to track by device type, specific location(s) and allow you to group keywords into tag groups for sharper analysis.
What is Similarweb’s rank tracking tool?
Similarweb’s rank tracker monitors organic and universal position within the SERP for you and your competitors. Fresh data is updated daily, and SEOs can see their search of search against a competitor set, find new opportunities for ranking higher and see the clicks each keyword is bringing in,
How does a rank tracker work?
A rank tracker works by monitoring and scraping the search engine results pages at a specific time, within a specific location to determine the position of websites ranking for whichever keyword is relevant for you.
How many keywords can you track in Rank Tracker?
In Similarweb’s rank tracker, teams are able to track up to 200,000 keywords. You can track both mobile, desktop and at a country, state, city or zip code level.
How many competitors can I track on Rank Tracker?
With Similarweb’s competitor report, we show you every competitor in the top 100 results for your keyword set, so even if you aren’t aware of a competitor, they will be on your radar. Additionally you can choose five competitors to monitor closely for exceptionally granular insights.
Experience the breadth and accuracy of our daily rank data
Track the progress, visibility and results of your SEO efforts with our rank tracker. Identify opportunities, competitors and understand the whole SERP makeup.
Try for free