Website Datasets

Leverage a range of datasets crucial for understanding website performance, audience behavior and digital marketing effectiveness.

  • 100M+ websites
  • 190 countries
  • Up to 7 years of historical data

Explore our Website Datasets

Access in-depth analysis of website traffic and user engagement, spanning various engagement metrics for insights into visitor interactions across desktop and mobile.

Flexible data delivery
The most up-to-date and accurate data
Customized dataset solutions
Datasets
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Popular Pages
Discover the top pages and best preforming content on any domain at page level.
Website Traffic & Marketing Sources
Monitor website traffic sources and their impact on total site visits by marketing channel
Website Engagement
Measure user engagement and how visitors interact with websites across platforms
Similar Sites
Explore similar websites to any given domain alongside their similarity score
Website Demographics
Gain valuable insights into the audiences visiting your website, your competitors' websites, and your industry
Website Audience
Gain deep insight into a website's audience interests and affinity
Website Referrals
Discover key referral traffic data for comprehensive website traffic insights
Website Traffic
Analyze the performance of any website across desktop and mobile using various traffic metrics

Website insights that move the needle

Browse our vast range of extensive datasets and leverage billions of data points for unparalleled market insights.
Filter keywords and tags

Unique mix of digital signals and sources

Our data collection process merges diverse digital signals from unique sources, effectively mapping and measuring your digital world.

Accurate and timely data delivered at scale

Access extensive information from hundreds of pre-built, custom datasets for smarter and faster effective decision-making.

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Easily integrated into your data ecosystem

Import and integrate data into any system using your preferred format through partner integrations, APIs, Data Feeds, and CSV exports.

Download a sample dataset

See our data in action

Get familiar with our website datasets by downloading a sample report including some of our most popular traffic and engagement data points: page views, bounce rate, website category and rank, marketing channels, website referrals, audience interests, and more.
Similarweb Website performance data sets

Arm yourself with business-critical insights through Similarweb's Website Datasets

Marketing Channels

Maximize marketing ROI

Empower Digital Marketing Teams to make better decisions about their spend across all channels and optimize their traffic sources for optimal growth.
Marketing Channels Data sets
Website Technologies

Enrich your CRM

Feed your B2B sales with the right data, at the right time. Automate insights for up-to-date firmographic and technographic support to your sales team.
Website Technologies data sets
Traffic and Engagement

Benchmark against the industry

Integrate real-time insights on website performance and user engagement into your internal dashboards for ongoing analysis of your website and competitors'.

"Similarweb's data has the reach, accuracy and insights that makes them a perfect partner for Crunchbase and the standard for the digital ecosystem."

Jager McConnell

CEO, Crunchbase

"Thanks to Similarweb we have been able to identify, enrich, and segment our target market in order to inform our go-to-market strategy. Similarweb is the clear winner in terms of the data you get and the quality of that data."

Hannah Duncan

Director of Operations, Postscript

"Similarweb's data has provided PayU with in-depth insights in each of our 16 local markets. We use Similarweb for everything from competitive analysis and industry benchmarking to lead generation and client prospecting."

Shelley Pursell

Marketing Director, PayU

FAQs

  • Similarweb provides comprehensive website metrics, including traffic and engagement data such as visits, bounce rates, and more. You can also explore data on traffic sources (e.g., marketing channels), audience demographics, interests, and website technologies, giving you a full view of any website’s performance.

  • Our data is sourced from an unmatched blend of digital signals, categorized into four key sources: Direct Measurement, Contributory Network, Strategic Partnerships, and Public Data Extraction. This ensures a comprehensive and reliable dataset.

  • With coverage of over 100 million websites, Similarweb offers the most extensive web dataset available. You can easily verify if your website is included by using our Website Traffic Checker.

  • Absolutely! We offer customizable datasets tailored to your needs. Simply fill out a contact form on this page to tell us your data requirements, and our team will be in touch to assist.

Start your data journey – talk to us today!

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